Marketing Plan

Diana Marketing Plan 1.0 Executive Summary This grocerying plan illustrates strategies to be apply to attract more customers and thereby boost gross revenue of Diana, a female well diaper trade and distributed by opportunity Maldives Private. Diana is renowned for its ultra-slimness and super absorption feature. This Turkish give birth is idol for humid atmosphere of Maldives. When grocery storeing this product to the chosen market segment, these features will be emphasized. This product is targeted to women of age among 18 50 years who have active lifestyle. Upon look it is cognise that most of the women primary(prenominal)tain reluctance sharing nigh pure tone dilemma. Hence, it is decided to base our marketing strategy to create consciousness sharing this dilemma without hesitance. The next intended step is to propose our product through several mediums, highlighting its slimness, convenience, absorption and relevancy to the Maldivian atmosphere. The best medium of advertisement for these kinds of products was found to be project of mouths. Women feel confident to use a salutary serviette suggested by a friend or a family member. It is estimated to operate out the action plans of the marketing strategy with a work out of Rf500,000. 1.1 Introduction Diana was introduced to Maldivian market in June 2010.

Ever since, the product is being distributed discreetly through neighborhood corner shops only. Hence the sales await low due to limited knowledge about the product within the market. This marketing plan is designed to obtain study mark et portion of female sanitary napkins market! and to subscribe to significant increase to sales. 1.2 Company profile Diana sanitary napkin is imported and distributed to Maldivian market by Opportunity Maldives Pvt. Ltd. The associations main imports are VIP baby diapers and Diana sanitary napkins. Opportunity Maldives alike imports and distributes printer toners and electrical switches. Being collective in 2009 with cardinal shareholders,...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

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