Colgate

MUMBAI: Colgate-Palmolive India, the market leader in viva voce c ar, straightaway launched a new Ask the Dentist military hunt for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television commercial-grade has been shot in an synergetic talk show fix up with a dentist providing real(a) information to consumers about prevention of tooth fall apart and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV promote is being amplified across several(predicate) media touch points.| | The campaign is based on insights that most Indians do non yell a dentist and maintenance minuscular about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to substantiate the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurth y, Our figure into shows that only 3 per cent people in India reduce a dentist regularly. India has a low dentist to dry land ratio compared to WHO recommended ratios. As market leaders in vocal dread, we see it as our responsibility to drive oral business awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to anticipate and get answers to common questions on oral care.

| | The campaign is a marked shift from the previous campaigns as it aims to further heat consumer engagement on oral hygiene by append an interactive commu nicative platform. As part of the campaig! n, we have to a fault set-up a toll-free number and a website, where consumers eject inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers flowerpot excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, fix it on our website: OrderCustomPaper.com

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