Bicycle Industry In India

motorcycle Industry bike sedulousness and prospects for Hero Cycles Tanisha Chawla, MLP014 terra firma 1.Executive Summary drive by the perennial engage in hoidenish areas, favorable government schemes and a booming childrens segment, the rack industry is on a roll With the arrival of spend vacations in schools and colleges across India, it is boom time again for round retailers. In a big city like Delhi, a retailer, on an average, sells 250 bicycles during the months of April, whitethorn and June. These are mostly in the children and teenager segment that for considerable has been a money-spinner for bicycle manufacturers. The gross sales figure in this segment could even touch the d mark, depending upon dissimilar schemes and discounts to seduce customers. Add to this the standard bicycles, womens bicycles, troop terrain bicycles (MTBs), and so on, and you leave a market large lavish to be considered a huge opportunity. CONTENTS 1.Executive Summary2 2. The Indian wheel around Market4 2.1 saucy Age Markets4 2.2 Growth drivers4 2.2.1 Huge demand in rural India and small towns4 2.2.2. Childrens segment5 2.2.3. Government schemes driving offshoot5 2.2.4. change magnitude health/fitness consciousness in urban areas5 2.2.5. Bicycle events5 2.2.6. The super-luxury segment is now opening up for Indian customers6 3.

major Players6 4. Recent trends7 5. Challenges7 6. Times to come8 7. Bibliography9 2. The Indian Bicycle Market India produces almost 10% of the sphere yearly bicycle production, which is estimated at cxxv Million units. It is the sec ond largest manufacturer of bicycles in the ! world aft(prenominal) China, with 12 trillion units annually. In value terms, that is US $1.2 billion. The annual domestic demand of bicycles in India is approximately 10 million units, out of which around 2.5 million units is government demand for the various welfare schemes. Hero Cycles is the largest bicycle manufacturer in the world. major exports are to the Middle East, Africa, the US,...If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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