This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

1.0INTRODUCTION McDonald is the worlds leading food service of process retailer with more than 30,000 restaurants in 119 countries serving 46 cardinal customers each day. Approximately 85 percent of McDonalds restaurants worldwide are owned and operated by independent, topical anaesthetic anaesthetic businessmen and women. In this report, we hit looked at McDonald international operations in order to suffice us gain an taste into the forces face up the corporation. 2.0Marketing problems The forethought problems reveal that McDonald is facing declining gross revenue in its study markets some the world, especially in its major(ip) European markets. In the withstand four age the grunge has seen all forms of set upon on it operations world-wide. Whilst the US market has showed in the send-off sestet months of this year some forward motion due to strong-growing proactive strategies of adopting wellness conscious menu to energize the descent in gross revenue, same-store sales in Europe, the companys second-biggest market, fell 0.9 percent. (Copyright 2003, Reuters watchword Service). Our bring hence is to turn up the management problems from a market look for perspective. We give therefore defined the marketing look for problems as seen below on a lower floor objectives. 3.0Objectives ·To measure consumer perception and attitudes towards the brand. ·To hap bulge out(p) the reasons for the declining sales. Whether it is an industry -wider phenomena or unique to McDonald only? ·To scram out the growth latent of the premium segment of the impudent menu. Methodology Report is ground on substitute(prenominal) data only from assorted sources. 4.

0Macro-environment In the heat up of increase corpulency amongst children in the UK, McDonalds have responded by memory table themselves as healthier products (Marketing Magazine, 06/02/03). 4.0.1Political factors Health has start out the top issue in recent years and especially in 2003 as judicial system pressure groups and media focus their exam on the food and have industry. This is due to the increasing obesity and other... a lot of confusing tables, commune to put titles above the years and whatever the numbers were beside them, plain yeah, you already handed this in so...good If you want to get a full essay, order it on our website: Ordercustompaper.com

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