Time Warner Analysis

BUSINESS CASE ASSIGNMENT 1 Jie Tian Zhaopeng Li A. As patch of strategic planning exercise, describe and analyze the muckle and military boot statements of m Warner Inc. There is no explicit vision or mission statements on clip Warners website. But according to the description of vision and mission statements on class the ABOUT US statement on the high societys website resembles the mission statement and the OUR VALUES statement fits the definition of vision statement. The ABOUT US statement describes that conviction Warner Inc. a global drawing card in media and frolic with pipelinees in television entanglements, film and TV merriment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high- prime(a) content cosmeawide through and through and through multiple distribution outlets. First off, this mission statement is a production-oriented mission because it states what products and services it serves its clients. Second, the statement emphasizes that Time Warner is a global leader and stand services worldwide. It shows the scope and domain of the organic law is around the globe.And it as well as all the way describes the systems purpose is to create, package and deliver high-quality content through multiple distribution outlets. The OUR VALUES on the website describes that the company encourages risk-taking and divergent voices, makes the highest quality tribute content available on every device, creates value by working together within and across our business, upholds editorial independence and nice expression, attracts and develops the worlds best talent and takes pride in part the public interest.The OUR VALUES statement falls into seven categories which are creativity, customer centersing, agility, teamwork, integrity, diversity and responsibility. The statements show the ambitious long-terms goals of the organization such as recruiting the worlds best talent and making its content ava ilable on every device. It also mentions how the organization will generate value for the prox through effective teamwork, innovation and originality and embracing changes and opportunities B. Explain, in detail, its basis of competitory advantages using Porters generic strategies (show how this is supported through the dissolutes value hain activities) Time Warner has four main subsidiaries which are turner Broadcasting System, Warner Bros. Entertainment, Home Box Office, and Time Inc. Turners entertainment networks include TBS, TNT, Cartoon Network, tru TV, Turner Classic Movies and Boomerang. Turners news show networks consist of CNN and HLN. Each of the subsidiaries of Turner has their cause specialties for example that TBS focus on contemporary comedies like The Big Bang Theory, TNT focus on drama, tru TV focus on real-life stories from a first-person perspective.Warner Bros. Entertainment include Warner Bros. which produces and distributes ingest films, Warner Bros. Tel evision Group which develops, produces and distributes television series, reality-based entertainment shows and animation programs for the Companys network and third parties. Other subsidiaries under Warner Bros. Entertainment are Warner Bros. verve Inc. , Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment, Warner Bros. Consumer Products Inc. and DC Entertainment.The third segment of the organization is Time Inc. which is the largest magazine publisher in the U. S. based on technical avenue and published 21 magazines in print in U. S. and oer 70 magazines out of U. S. which covers the topic of style and entertainment, lifestyle, news and sports. Time/Warner sell Sales & selling Inc. is also a subsidiary under Time Inc.. Home Box Office (HBO) is the nations most astray distributed multi-channel premium pay television service which consists of recently released uncut and uncensored theatrical motion pictures.Based upon the brief introduct ion of various segments in the organization above it can be concluded that the agonistic advantage of Time Warner is founded on note. Porter suggested that a firm could only apply genius of the three generic strategies or the company could be stuck in the warmness and will not achieve a competitive advantage. However, he also argued that firms could only succeed at multiple strategies by creating separate business units for each strategy.In Time Warner case speciality strategy and differentiation focus strategy are both(prenominal) applied in achieve its competitive strategy. For networks and film business the company is competing with other film production and network companies. Television programming, feature films and news are the products of these industries which always have a massive audience scope and the companies try to differentiate themselves from competitors. The uniqueness of the product is the key in the competition that customers would like to pay a premium pr ice for the products.Time Warner exploits its brand recognition and embraces innovation and creativity to product various different focused programs and movies to distinguish itself from its competitors. The competitive advantage is achieved through differentiation focus for HBO and magazines business because of their narrow market focus. Magazines like Essence and golf face targeted audience instead of the broad scope audience. Time Warner has its own well developed distribution channel and sales& marketing company.Therefore, its differentiation could be effectively supported by the outbound logistics and Sales &Marketing sections in the value chain. C. Mintzbergs family of strategies. Time Warner is involved in both the midstream and downstream business because it develops, produces and distributes feature films, TV programming and magazines. Time Warner distinguishes itself in achieving competitive advantage through differentiation strategy and differentiation focus strategy. Ti me Warner elaborates its core business by market development strategy and diversification strategy.Time Warner develops its market mainly by geographic expansion and technology expansion. For example, Turner distributed 57 networks of it regional entertainment brands in over cc countries. Time Inc. made all of its U. S. magazines available at tablet editions. The CW disseminate network cooperated with Netflix. Inc. and Hulu to expand its distribution channel. Time Warner extends its core business by the strategies of entry and control and listening. The 50-50 joint venture between Warner Bros. and CBS Corporation created the CW impart network.