Introduction of easyjet

A successful example of a European no frills stock hose is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is found on the low-cost, no-frills example of the US carrier Southwest. The concept of easyJet is ground on the tenet that demands for short-haul air transport is value elastic. That means, if prices for flights atomic number 18 being reduced, much people give fly. Traditionally air job concepts are based on the assumption that flight path traffic grows in line with the economy and that cutting prices go forth only lead to a decrease in revenues. With the founding of the no-nonsense concept to the European merchandise, after on its deregulation in 1992, easyJet has proven this theory wrong and goes from potentiality to strength by actually increasing the size of the market and more lately by taking away passengers from the majors (see www.easyjet.com for passenger figures, pecuniary data and employee statistics). Today, it offers 125 rout es from 39 European Airports (see www.easyjet.com for route frame dates), with Luton, Liverpool, Geneva, Amsterdam as base airports and is in operation(p) 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to undertake Boeing 737-300 with a capacity of 148 seats at a price of £29 one way. Seats are being exchange over telephone reservation form only.

In 1996 easyJet takes pitch of its first wholly owned aircraft and goes planetary with first work to Amsterdam from Luton. One year later easyJet launches its website, easyjet.com which will from 1998 forrader f orm an integral part of the commerce concep! t (and which provides for near 90% of the bookings today ). In idealistic 2002 easyJet expands its fleet and routes by acquiring British Airways low-cost infantryman Go. In October 2002 the flight path signs a deal to purchase long hundred Airbus, which will facilitate... If you want to get a full essay, society it on our website: OrderCustomPaper.com

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