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Thursday, September 3, 2020

Software Customization Free Essays

Business programming was created to deliberately make the organization forms a lot simpler, productive, exact and increasingly helpful for the clients. Today, these product are currently prepared for adjustments to suit the business needs of a specific organization. Clearly, programming customization is viewed as a social alteration process (Clement) which influences numerous sections of people’s everyday exercises The customization of a business programming is material just in the event that it can legitimize the explanations behind such adjustment. We will compose a custom article test on Programming Customization or on the other hand any comparable subject just for you Request Now As models, it would possibly be progressively perfect to tweak a product if the organization has discovered an increasingly gainful method of working together or if the organization is securing any of its protected innovation rights for a specific item. The principle advantage of programming customization in a newfound method of creation is that the product can limit potential postponements and blunders in doing the said methodology due to the way that its capacity will legitimately bolster the assignment. Then again, an altered programming can likewise give a type of security to scholarly item rights in light of the fact that the redid program may be valuable for a specific fragment of the company’s creation line. In spite of the fact that product customization gives a bigger size of advantages, there are likewise some related concerns. For one, redoing a pre-characterized program may require the organization to put resources into employing a specialist developer to start the customization. Likewise, it is an important thing to prepare the in-house software engineers for the customization with the goal that the technique can be kept up. These components may all include extra budgetary ventures for the organization. In addition, customization additionally conveys a specific measure of dangers for it my not promptly distinguish some wrong strategies the product my actuate in other unidentified organization forms. On an individual note, it appears that the most central headway in individualized computing is the presentation of the web. Already, anything that should be finished utilizing a machine aide was just bound in a constrained region of registering. In any case, today’s limit of the PCs to transmit and get information in split second speeds has permitted numerous people, associations and ventures to trade data which basically drives today’s social turn of events. Fundamentally, the propelled ability of PCs and the web have unquestionably improved how business, instruction and correspondence are being actualized. References Lenient, A. N.D. Customization of Software Systems. College of Limerick. Recovered February 27, 2008 from The most effective method to refer to Software Customization, Essay models

Wednesday, September 2, 2020

Media Essays Media Fiction Fact

Media Essays Media Fiction Fact Media Fiction Fact ‘Media depictions of law, be they fiction or actuality, are unavoidably bends of reality’. Talk about concerning the module’s readings and, if important, delineate with explicit models drawn from the classes Presentation ‘I figure we can say that the public’s demeanor to the criminal equity framework is incredibly, most likely predominantly, influenced and affected by what they read in papers, hear on radio, watch on TV and, presently obviously, see on the web. As such the media’. As the prominent legitimate writer, Marcel Berlins clarifies, the media has become a ground-breaking and huge wellspring of lawful data and a methods by which singular observations about the law are framed and formed. The worry in any case, is that the media is additionally fit for convincing individuals to embrace and underwrite thoughts about the lawful framework that depend on ‘misconceptions, bogus realities or prejudice’. By utilizing different pictures and sounds the media can impact the public’s response to legitimate issues, and persuade the general population to acknowledge the media’s misshaped point of view. The inquiry at that point becomes whether all media portrayals are a mutilation of the real world or whether the media is likewise prepared to do precisely depicting the law. Data and portrayals become misshaped when they are introduced in a way that is deceiving and conflicting with their unique structure. The instance of Caesar Barber is an away from of media’s capacity to introduce the law in a way that falls inside the meaning of contortion. Caesar Barber started a legal claim against different drive-thru eateries for neglecting to illuminate general society about the unsafe dangers related with the utilization of cheap food. In spite of the fact that, the point of the claim was to raise open mindfulness and endeavor to make huge enterprises lawfully responsible for their ‘pervasive deceptions’, the media, trying to pull in perusers, utilized different strategies to sabotage the significance and socio-legitimate ramifications of the case. Different papers and trustworthy columnists utilized appealing expressions, clever pictures and clever title texts to give the story a diversion quality and make advertise esteem. As indicated by certain reporters, the media must hotel to these showy tricks and emotional procedures so as to hold its ‘mass appeal’. As Margaret Thornton noticed, the media are compelled to introduce contorted pictures of the lawful framework so as to make sure about evaluations and hold its capacity and impact over people in general: ‘Accurate depictions, for example, the American TV arrangement, Paper Chase, which was situated in a graduate school, have must be pulled back as a result of their disagreeability. Also, the investigation and explanation of legitimate tenet are viewed as excessively dull and complex for well known media’. Along these lines, as a business, the media reacts to advertise pressures by utilizing different strategies to draw in purchasers including utilizing deceiving features and bogus pictures to affect enthusiastic reactions. It is absolutely on the grounds that the media singles out what to concentrate on, that they definitely distort the law and obscure the line among reality and fiction. Occasions are characterized as being invented in the event that they are false, nonexistent or dependent on a deception. Despite the fact that the term ‘fiction’ is normally likened with the creative mind, invented occasions can incorporate genuine individuals and encounters, however are fundamentally seen as a type of amusement. Interestingly, a reality is typically compared with truth and reality and is characterized in law as ‘a thing that is undeniably the case’ or ‘the truth about occasions rather than interpretation’. The differentiation among actuality and fiction is blurring as the truth is getting more fictionalized through the media’s utilization of account gadgets, for example, illustrations. It is the media’s capacity to introduce their variant of the story in a practical way that makes it hard for people in general to perceive reality. Despite the fact that there is solid help for the contention that ‘media depictions of the law, be they fiction or truth, are definitely twists of reality’, the main problem is whether this is to be sure a reason for concern. Numerous media pundits are worried that the media will unavoidably subvert the public’s trust in the legal executive, legal advisors and the legitimate framework. This tension is established on the possibility that the media is the boss or sole wellspring of legitimate data, and that crowds are unequipped for opposing media impacts in detailing their feelings about the law. The point of this paper along these lines, will be to investigate the connection between the media and the law, and look at the manners by which the media twists the law through portrayals of reality dependent on actuality and fiction. The last piece of the paper will be dedicated to looking at whether the media’s capacity to distort the law is in fact as hazardous and troubling as it initially shows up. Connection between the media and the law The media and the law are inseparably connected in various manners. Right off the bat, the media is the subject of legitimate talk. Legal counselors, judges and strategy creators are continually engaged with the guideline of various types of media, for example, the radio, TV, papers, and the web. Media guideline has become a significant legitimate issue and endeavors have been made to create rules limiting media content and to figure out who ought to have authority over the creation of media structures. Also, the law and media are associated through media interchanges about the law and lawful occasions. Regardless of whether it is a notice for a law office, a reality court program, a paper article on a current lawful occasion, or a web blog on a dubious legitimate issue, the media is a consistent wellspring of lawful data. In spite of the fact that the law is likely generally obvious in profoundly standardized places, for example, the courts, law offices and police headquarters, it is additionally present through media portrayals of wrongdoing and equity. It is through media depictions of law that the connection between the law and media shows itself. As Sheila Brown states, ‘By delineating the procedures of law and equity inside the emotional shows of unscripted television, court drama, the voyeurism of human intrigue, and the feel of visuality, media culture and the law some of the time seem to become resolute domains’. The connection between the media and the law is additionally reinforced by the way that both are available in our ordinary lived understanding. A good judgment way to deal with understanding the idea of the ‘everyday life’ recommends that it is ‘the routine demonstration of directing one’s everyday existence’. In light of this view, the regular is just a portrayal of individual encounters that sway on the development of one’s assessments and character. Since the regular daily existence is joined into human experience it is both thoroughly evident and covered up in light of the fact that it is frequently ‘taken-for-granted’. As Austin Sarat and Thomas R. Kearns note, citing from Schutz and Luckmann’s Structures of the Life World, ‘The universe of regular day to day existence is thus man’s major and foremost reality†¦It is the unexamined ground of everything given in my experience†¦the underestimated outline in which all the issues which I should defeat are placed’. The law is illustrative of the regular day to day existence since it is a vital piece of our every day schedule and assumes a noteworthy job in different parts of our life, for example, our family, vocation, network and training. From petitioning for legal separation, to guaranteeing inappropriate behavior in the work environment, or to enduring a physical issue on account of an alcoholic driver we experience the law consistently in its different shapes and structures. It is unequivocally on the grounds that the law is a basic piece of our consistently experience that it turns into a predominant wellspring of information that ‘helps shape encounters, translations, and understandings of social life’. In any case, in light of the fact that the law is a segment of one’s day by day schedule and propensities, individuals are commonly unconscious of the law’s impact over their day by day encounters and originations of public activity. A similar guideline can be said to apply to the media. Like the law, the media infiltrates our day by day lives, figures our comprehension of social reality, and its impact and force in forming singular view of the world is habitually disregarded. Along these lines, the media are regularly seen as the two performers and a ‘agents of socialization’ who assume a huge job in molding the public’s comprehension of the law and lawful procedures. As a prevailing wellspring of legitimate data, the media is regularly seen as the essential methods by which the law can turn into a piece of the regular daily existence. The media teaches general society about legal counselors, judges and crooks and gives its own point of view on what the law is and how it functions. It is the media’s capacity to ‘teach us about ‘the law’’ that has driven lawful researchers to fundamentally look at the connection between the media and the law. The worry is that the media’s utilization of sensationalized features not just misleads people in general by introducing misshaped pictures of legitimate reality yet in addition subverts the public’s trust in the lawful framework. Media contorts legitimate reality On January 25, 2007, one of the BBC news features read, ‘Risk of enduring wrongdoing ‘rises’: The danger of turning into a casualty of wrongdoing in England and Wales is ascending just because since 1995, figures suggest’. Anybody perusing this feature would consequently be under the feeling that, as per official figures, wrongdoing is on

Saturday, August 22, 2020

Critically Evaluate the Management Model of Baumol Free Essays

Under the customary financial comprehension, it is constantly expected that benefit expansion is treated as the fundamental objective or goal for organizations, subject to consummate information, single element and levelheaded rationale. Be that as it may, as showed by the head office issue, directors don't as a rule settle on discerning choice altogether like proprietors who take organization enthusiasm as their sole reason for their choices. Past models have demonstrated that directors do take their very own objectives and fulfillments as thought in their dynamic. We will compose a custom exposition test on Fundamentally Evaluate the Management Model of Baumol or then again any comparative point just for you Request Now What's more, data gathering isn't generally flawless as administrators do settle on choice by depending entirely on the verifiable information picked up from past encounters, without referencing to the large scale financial condition and the present market changes. Consolidating every one of these elements, it is in this manner reasonable that organizations don't generally move in the direction of benefit expansion, at any rate for the time being, and different destinations like monetary target, piece of the pie, official force, and so forth include in business dynamic. Be that as it may, as called attention to by different scholastics (Baumol, 1962; Marris, 1964; Williamson, 1963), benefit augmentation doesn't generally fill in as the main right goal for a firm, particularly at different expressions of the business on a course of events scale. A point close by is Baumol model. As a choice to benefit expansion model, Baumol model takes a shot at the connection among's cost and yield choice with the target of augmenting deals income, exposed to least benefit requirement by investors. In benefit expansion model, benefit is expanded at the yield where Marginal Revenue (MR) is risen to Marginal Cost (MC) while Baumol Model stresses on augmenting deals income (TR) and may miss the MC = MR point to accomplish its objective. This model contends that organizations attempt to expand deals incomes instead of benefits with the potential thought processes, for example, developing or continuing piece of the pie, to top off extra limit, debilitate new participants, the executives execution and so forth. Furthermore, Baumol model gives a stage to see a portion of the valuing procedures embraced by specific enterprises, which for the most part share regular attributes of having enormous sunk expense and low factor cost. In such enterprises where fixed expense or sunk cost takes up a gigantic piece of the complete expense, creating a solitary unit and its greatest permissible yield (without extending its ability for the time being) doesn't have any noteworthy effect on the absolute expense. In such cases, benefit expansion model is neither down to earth nor plausible as a focal point of the model depends on looking for the yield point where MC=MR. On account of Walt Disney, the operational expense doesn't contrast a lot of whether there is one support or most extreme reasonable supports as an amusement park must be completely utilitarian during its activity hours, which render the MC at zero or almost zero level. The goal of the organization to look for deals income amplification for the day instead of centering its push to accomplish the yield point where MC=MR to augment its benefit makes sense. This clarifies the two-section evaluating technique received by Walt Disney where a fix introduction expense for each passage is charged and permits the support to have the same number of free rides as they wish. Another model is the media transmission industry, where the underlying venture/fixed expense (for instance propelling the satellite and setting up the framework) is enormous, and the variable expense per call is unimportant to the all out expense. In such industry, firms will concentrate on boosting deals income (with requirements to greatest limit/yield) by utilizing procedures like value separation technique. In this technique, the organizations charge an alternate unit cost to top and off-top hours, as there is a lot of extra limit at off-top hours. Since MC of yield is low, any extra income that can be created from this excess limit will be benefit to the organizations. As such example, it is discerning for media transmission mechanical to embrace deals boost model like Baumol. What's more, as transient limit is consistently requirement and restricted, media transmission enterprises would not have any desire to encounter misfortune deals because of their failure to fulfill client need, particularly during top hour utilization. As specialist organizations, reliable and visit administration disappointment could end up being deadly in term of their endurance and their drawn out brand notoriety. Along these lines it would bode well for media transmission firms to occupy the pinnacle hours traffic into non-top hours by utilizing a value segregation system which sections the clients dependent on their readiness and capacities to pay. For example, business-clients are happy to address greater expense for top hours use because of their inelastic interest while interestingly, recreation users’ request is versatile and are eager to make cancel during top hours as an end-result of lower cost. By embracing the value separation technique, media transmission firms can expand deals income during top and off-top hours by adjusting the broadcast appointment traffic dependent on various market section of clients. Now, it is additionally recognizable that one of the qualities of Baumol firms lies in the transitory items/administrations offered which can't be stocked. The misfortune offer of the day on the unutilized limit/yields is an open door cost to the organizations. Baumol model isn't just appropriate to gigantic/huge partnerships, yet additionally to little retailers like pastry kitchen shop or wet market, which clarifies the motivation behind why some bread kitchen shops offer a unique rebate one hour before the shop shut to expand the income. The justifications applied likewise to the minimal effort bearers (LCC) where value separation is utilized as a technique to expand income. LCCs offer a less expensive cost to early reserving travelers and a more significant expense for a minute ago travelers to build the income. LCCs utilized the presence of various fragments to serve and the chance to use surplus abilities to produce extra income. The reception of deals income expansion model is likewise utilized as a viable method of making sure about extra piece of the pie inside a directed market with restricted players where advertise strength is imperative. In identified with evaluating, add-on item/administrations like travel protection, need boarding and picking a-seat are utilized as packaged contribution to the client to increase additional benefit. Firms are eager to acquire a littler benefit on the off chance that it implies that they can increase an upper hand from their adversary firms. As a representation, Fitness club is a genuine guide to expand how Baumol model is applied through embracing diverse estimating systems. The explanations for Fitness Club in embracing Baumol model incorporate infiltration to new market portions, holding existing client and to top off extra limit. Genuine Fitness, which is a fastened wellness place, is viably utilizing Baumol model by offering distinctive estimating methodologies to catch diverse market egments, for example, offering month to month charges to dubious client and yearly/lifetime enrollment to certain-client. Two kinds of estimating techniques are utilized by True Fitness to most extreme its business income, which are:- i)Two part evaluating ( lifetime enrollment) The organization offers a lifetime participation at ? 1. 5K as irregular installment and charges an insignificant cos t of ? 20 yearly as organization/membership charge. By paying a lifetime participation charges as fixed value, the clients can appreciate the offices for life for as low as ? . 67 every month, which no different opponents can contend with this low cost. According to different ventures talked about above, wellness clubs have the comparable trademark like high beginning set up cost and low negligible expense to receive the Baumol model. The organization charges a forthright expense to increase greatest shopper excess and uses the yearly membership charges, which is risen to the minimal cost/normal variable expense, to take care of its yearly running expenses. What's more, so as to embrace the two-section valuing methodology to boost deals income, the organization needs to have a base yield (otherwise called minimum amount), with the goal that the full buyer surplus can be gotten from the fixed expenses. For instance, if the yearly running expense (without considering the deterioration cost of the underlying set up) is ? 200,000, so as to offer a yearly membership expense of ? 20, the organization needs to have a base enrollment of 10,000 so as to diminish the normal variable cost/negligible expense to this level. By receiving Baumol model, which gives a higher yield with lower value, this is reachable. This valuing methodology is likewise appropriate to other anchored organizations where the organizations can get the greatest benefit from the fixed expense and use it as capital/venture to set up another chain store. Simultaneously, singular chain store can run without anyone else from the income got from the insignificant valuing. ii)Price segregation ( month to month enrollment versus lifetime enrollment) True Fitness portions their clients into certain and dubious client by ffering distinctive valuing to month to month and lifetime participation. The club is happy to offer a lower cost to clients who are eager to submit, in contrast with unsure clients. As showed in before models, wellness clubs need to top off extra limits as any unutilized limit conveyed an open door cost. With customers’ responsibility, they can make sure about their strength in term of both volume and deals incom e. For those dubious clients, the organization charges a more significant expense, which client ready to pay because of the adaptability and transient responsibility. From the above outlines, it is obvious that a key quality of the Baumol model relies on the flexibility of interest. As appeared, Baumol model uses valuing procedures as a

How to be a good parent Annotated Bibliography Example | Topics and Well Written Essays - 750 words

The most effective method to be a decent parent - Annotated Bibliography Example Make a timetable of their youngsters, with the goal that they can get capable and certain about their future. For instance, you need to make a propensity for your kids to eat, lunch and supper on schedule and complete schoolwork in time. Play time ought to likewise be overseen by the guardians. In this book, author tells the perusers the ten essential standards to be a decent parent. For instance, author tells guardians ought not be excessively exacting and merciful. Guardians ought to act well before youngsters since kids take in practices from guardians. Guardians ought to be associated with their kids lives so they can decide what changes are happening in their lives, for example, inclusion in their agreeable games, schools and companions and so forth. Guardians should make rules and advise the limits of cutoff points to their youngsters so they can become capable and stable disapproved of individual later on. Give them autonomy and regard to their choices, with the goal that they can become regarded and certain individual in the life. In this book, essayist centered the youthful guardians as opposed to the accomplished guardians. He centered the youthful guardians, since they are unpracticed and they don't have the foggiest idea about the practices of kids appropriately. It is instructed that in specific age, for example, in the middle of 2 to 16 years, children’s practices are same. At that point youthful guardians ought to have information to handle with their practices. Youthful guardians are unpracticed and they can't comprehend the changing which is occurring in their kids and what are the purposes for this. At that point this book has furnished the data to handle with these changing of practices of youngsters adequately. Kerr, M., and Stattin, H. (2000). What guardians know how they know it, and a few types of youthful change: further help for a reevaluation of checking. Formative brain research, 36(3), 366. In this book, author told that perception is the most significant thing for the children’s advancement

Friday, August 21, 2020

Define Individualism And Explain Its Importance Within Liberal Ideology

The liberal philosophy is framed on a few belief systems. Independence is viewed as one of the most critical. It's engaged with most liberal qualities like opportunity, the economy and the job of the state. In any case, there is striking division among present day and great leftists regarding what it centers around with current radicals concentrating on distinction and works of art have confidence in utilitarianism and social darwinism. Anyway it is generally concurred that independence is a key idea inside liberal ideology.Firstly, to talk about the significance of independence, it must be characterized. Independence is the social hypothesis preferring opportunity of activity for people over group or state control. Basically the conviction that the individual is a higher priority than the social gathering. This is then part further into methodological independence where the individual is put at the focal point of political hypothesis and moral independence where moral need is given to the interests of the individual.One place where independence assumes a key job inside progressivism is in the job of the state. This shows up as an established government that liberal scholars see as fundamental with two different angles to ensure independence. The first is the partition of forces where ability would be disbanded between different pieces of government so as to forestall an engaged focus of intensity which would have the option to decimate singular opportunity. The second is a restricted government, where the state is just given enough powers important to permit people to follow their own unpredictable interests. Along these lines it tends to be see independence assumes a significant job in nonconformists belief system as liberal government is intended to ensure this. John Locke summarizes this as ‘the express that administers least is the express that oversees best'.Another place where independence is significant inside liberal belief system is concerning t he budgetary market. This got conspicuous through the thinkings of Ricardo and Smith (essayist of the abundance of countries). They accepted that the individual ought to be empowered to act in their own interestsâ and this will in this way advantage society generally speaking. This will in principle accordingly advance opportunity, prosperity and thriving. All the more as of late, John Maynard Keynes set forward the prerequisite of interest the board †that the legislature ought to infuse cash into the economy to guarantee the individual can even now act in their own interests.Individualism likewise has a vital impact in the assessment of opportunity inside liberal philosophy. It isn't all out opportunity yet opportunity under the state and the standard of law. It warrants for individuals to build up their own capacities and desire. John Locke, a seventeenth century thinker believed opportunity of the person to be a characteristic right.Modern dissidents have moved away towards distinction, by proposing life is about in excess of an egotistical quest for ones own delights. John Stuart Mills communicated the craving of people to accomplish self-acknowledgment and self-governance, through ‘high' delights, which comprise of scholarly and good interests in correlation with ‘low' joys which are unrefined joys including exercises, for example, indiscrimination, drinking and betting. This may propose independence has to a lesser extent a job in present day progressivism on the grounds that there's less spotlight on the basic joys that an old style radical would accommodate to.Classical dissidents have an atomistic perspective on the person, because of thoughts, for example, Social Darwinism, that the dedicated and skilled would endure and the languid would fall flat. Spencer focused on this, and the significance of the individual duty. Utilitarianism is likewise a key idea inside old style thinking on independence, the possibility that the best possi ble game-plan is the one that expands utility. Bentham proposed this was key as people should be permitted to follow their own joy. The concentration and examination of political scholars on what independence ought to be shows its importance.To sum up, unmistakably independence is significantly significant in liberal belief system, especially in the assessment of old style progressives. In old style radicalism independence plays a progressively vital job inside most parts of their standards. Anyway in present day progressivism independence is marginally increasingly stifled because of the state's bigger job. Generally speaking independence can be believed to assume a significant job inside progressivism in general.

Concept of ethical relativism Essay

Moral relativism is the hypothesis that there are no universalized moral norms to apply to constantly. The relativity of morals alludes to the morals might be diverse in various social orders. A similar circumstance and conduct might be ethically worthy in one society yet ethically unsatisfactory in another. Be that as it may, this hypothesis is dismissed by most ethicists. As a matter of first importance, some case that while the ethical acts of social orders may contrast, the major good standards don't. Various countries, even a similar country in various occasions, frequently seek after various or even converse morals. In any case, the distinctions can just clarify that good has assorted variety however can't deny that good is all inclusive and general. There is no uncertainty that morals, for example, decency, genuine and confidence are pertinent and basic to all social orders whenever which is overlooked by moral relativism. Besides, moral relativism advances social inward similarity and causes no space for moral change or improvement in a general public. Also, individuals from a similar society may hold various perspectives on rehearses. At the point when the entire society absence of normal concurrence on specific issues, it’s extremely difficult to announce which is the correct conduct. At the point when multifaceted correspondence, moral relativism may offer help for independence and cause a circumstance that diverse social gatherings just spotlight on themselves so that conflict with the concurrence with one another. History improvement is presented Ethical relativism incorporates perspectives and contentions that individuals in different societies have held more than a few thousand years. For instance, the old Jaina Anekantavada standard of Mahavira (c. 599 †527 BC) states that fact and the truth are seen uniquely in contrast to differing perspectives, and that no single perspective is the finished truth; and the Greek rationalist Protagoras (c. 481 †420 BC) broadly stated that â€Å"man is the proportion of all things†. The Greek history specialist Herodotus (c. 484 †420 BC) saw that every general public respects its own conviction framework and method for getting things done as superior to all others. Different other old scholars additionally scrutinized the possibility of a target standard of profound quality. In the early current time Baruch Spinoza (1632â€1677) eminently held that nothing is characteristically acceptable or insidious. The eighteenth century Enlightenment logician David Hume (1711â€1776) serves in a few significant regards as the dad both of present day emotivism and of good relativism, however Hume himself didn't uphold relativism. He recognized issues of reality and matters of significant worth, and proposed that ethical decisions comprise of the last mentioned, for they don't manage evident realities acquired on the planet, however just with our assessments and interests. Be that as it may, Hume viewed a portion of our slants as widespread. He broadly denied that profound quality has any goal standard, and recommended that the universe stays not interested in our inclinations and our difficulties. The levels and kinds of western moral relativism. Moral relativism is a significant tendency of reasoning. It has numerous levels and types. Its causes are additionally extremely convoluted. The experience exercise of western, moral relativism in hypothetical reasoning may advance our examination of morals; it has both negative noteworthiness and positive importance practically speaking. Western Ethical Relativism is a finished social and moral circumstance. From the improvement of western reasoning, the exhibitions of the Ethical relativism are different. The assorted variety of the western moral Relativism can be broke down from two viewpoints. First: he levels of western Ethical Relativism when all is said in done: The moral relativism can be isolated in three levels: t The moral relativism in standard level accepts that: the precision of moral standard is relative. It doesn’t exist any ethic which is in every case right. The ethical standard is correct when in the zones individuals all think it is correct. The moral relativism in standard level isn't constantly relative; the moral standards might be generally or totally. The moral relativism in standard level implies that the ethical standards we obey in our life isn't single, yet various. The moral relativism in chain of importance framework implies that the diverse moral frameworks can clarify a similar public activity in same degree. It advocate that the unique or inverse moral frameworks are ethically. The moral framework that is in every case right and covers the entirety of the general public doesn't exist. The moral relativism on a basic level is consistently have the intently association with the moral relativism in progressive system. We can barely make a qualification between them. Second: The kinds of western moral relativism. The moral relativism can be separated in three kinds: The social moral relativists accept that the diverse social frameworks need distinctive good. Diverse social has its own measure of right or wrong, goodness or disagreeableness. We can’t utilize one of a kind social measure to pass judgment on the conduct of individuals in other culture. The social moral relativism can be isolated into three structures portray, standard and intellectual. The experiential moral relativism advocates the variable and relative of the good isn't our idea, however the reality. It accepts that the various individuals in various gatherings have diverse good encounters, so the employments of good rule and good standard ought to be fluctuate with every person. Abstract moral relativism advocate that the good is just abstract perception of individuals, and it is likewise the consequence of articulation of the individual mentality or feeling, mental necessity. Moral relativism of two sorts of fundamental hypothesis structure So far, individuals on the moral relativism hypothesis structure are not structure a brought together feeling. In looking at the numerous moral relativism structures have premise, we as indicated by the moral relativism of the premise of the strategy of will be arranged, placed it into culture moral relativism and regulating morals relativism two essential hypothesis structure the hypothesis. 1, culture moral relativism Culture moral relativism (likewise called the depiction relativism) is only a social relativism asserts in the ethical field extends. Its message is good convictions due to social extraordinary and unique, the proposition is engaging, specifically to humanities that uncommon contextual analysis for the establishment. 2, the standard moral relativism managing the relativism additionally feel that solitary an ethical standard by gathering or person when acknowledge is just successful; The viability of the standard restricted to certain extension, and good code itself likewise limit in a specific zone, as most manners standards and customs constrained to explicit territories. The fundamental attributes of the moral relativism Any sort of moral relativism hypothesis, execution frames in principle has its own trademark, notwithstanding, from the general assessment; all have the accompanying three essential qualities 1, separate the lesson of all inclusiveness and disposition rationalistic solidarity 2, deny that ethical; outright and relative in persuasive solidarity 3, disregarding the ethical subjectivity and objectivity in argumentative solidarity. The distorted virtues On the other hand, the good, as reliant on and chose to part of the social living being, which will moral focuses, thought good as materials is considerable, no presence individuals from the regular highlights, human relationship, and individuals in the ethical presence, legitimacy and worth shows the subjectivity of the outside. 2? Virtue of the lost Moral relativism moral presence and worth will be to fortify the relativity of extraordinary, and inventiveness are purposefully or accidentally secured, overlooked and dropped, this really implies individuals is the beginning stage of the virtue reason and final product overlooked and drop, 3? Moral standards utilizing the separation First, the good are reality wrong. Second, overlook the ethical combination. Third, application methodologies are hardware. The Limitations and Enlightenment about Ethical relativism Hypothesis constraints have two principle territories: (1) moral relativism segment the lesson of all inclusiveness and disposition. (2) It precluded the unification from securing the ethical subjectivity and objectivity. (3) Ethical relativism misjudged the connection between the ethical assorted variety and good solidarity. The impediments of the pragmatic level: Ethical relativism can prompt the ethical emergency in the public arena practice of good life. Various individuals, various districts, various nations, diverse culture and distinctive social structure have distinctive good one another. At the point when these different various degrees of social gathering communicate with one another, they are unavoidable produce strife. Be that as it may, it is irrefutable that moral relativism furnishes us with much useful edification: Ethical relativism adds to develop moral opportunity of the people and gatherings. It can make us take an open, adaptable demeanor and adds to individuals of the diverse ethnic gatherings, societies and social frameworks are shaping the air of common regard, shared understanding and shared resistance. Moral relativism preclude the solidarity from securing subjectivity and objectivity of the good From the perspective of philosophical epistemology, moral relativism perceives the greater part of the subjectivity of profound quality prevents the objectivity from claiming ethical quality; deny that ethical quality is abstract and target solidarity. Antiquated Greece insightful to send a remarkable agent of Protagoras that â€Å"man is the proportion of all things,† the notable suggestion, it is profoundly concealed certified the disavowal of good objectivity and good subjectivity. Socrates â€Å"Virtue is knowledge† suggestion more information as an ethical norm, the nature and wellspring of Socrates, information isn't gotten from useful experience, however from human explanation, sane yet the remarkable emotional intellectual capacity, in this manner, Socrates’ moral reasoning its profound ramifications is without a doubt divided subjec

Wednesday, June 10, 2020

Failure to Properly Treat Inmates Who Struggle With Substance Abuse - Free Essay Example

The California Department of Corrections and Rehabilitations (CDCR) mission statement asserts, We enhance public safety through safe and secure incarceration of offenders, effective parole supervision, and rehabilitative strategies to successfully reintegrate offenders into our communities (Rehabilitation, 2017). Dont let the word Rehabilitation in their name fool you into thinking this is actually what they are accomplishing with the few drug programs and services in place behind their prison walls. Drug abuse is running rampant in California prisons. Just today I read a news article about San Quentin State Prison and how they have has a spike in opioid overdoses averaging about one overdose a month. The Bureau of Justice Statistics claims that 76.9% of drug offenders get arrested for a new crime within five years of their release, implicating that drug offenders have among the highest recidivism rates of all prisoners (Matthew R. Durose, 2014). The aim of this paper is to examine this problem by looking at the current drug treatment options available in CDCRs facilities, explain why they fail to properly treat drug addictions, as well as to explore possible alternative options. Addiction is a chronic, relapsing disorder characterized by compulsive drug seeking, continued use despite harmful consequences, and long-lasting changes in the brain. It is considered both a complex brain disorder and a mental illness. Drug rehabilitation is the process of medical or psychotherapeutic treatment for dependency on psychoactive substances such as alcohol, prescription drugs, and street drugs such as marijuana, cocaine, heroin, or amphetamines. Treatment includes medication for depression or other disorders, counseling by experts and sharing of experience with other addicts. According to CDCRs Division of Rehabilitative Programs branch, they provide numerous rehabilitative programs and services to both prison offenders and parolees, to help offenders leave prison so they can succeed in their futures despite past obstacles. All of CDCRs rehabilitative programs are offered on the basis that the offender is serving, or has served, their time on good behavior and if the ser vices are determined to be in need. As I reviewed their website, I saw a list of their programs offered and I was only able to allocate one that was listed as a Substance Use Disorder service. The only other service I saw that was similarly related was called Substance Abuse Treatment and Recovery Program, except that is only offered to inmates who are 4 years from their release date. To find out more about the type of drug rehabilitation taking place inside CDCRs prisons and their effectiveness, I interviewed two inmates, one which I will call Travieso and the other which I will call Cholo. Travieso is serving his 13th year of his 15 year sentence at California Substance Abuse Treatment Facility and State Prison (SATF). Cholo is serving his 10th year of his 13 year sentence at California State Prison Los Angeles County (CSP-LAC). Between the two of them, they have done time in nine different California prisons including: Richard J. Donovan Correctional Facility, California State Prison (CSP) Los Angeles County, CSP Sacramento, CSP Corcoran, Folsom State Prison, Kern Valley State Prison, Salinas Valley State Prison, Calipatria State Prison, and California Substance Abuse Treatment Facility and State Prison Corcoran. This has given them the opportunity to experience how these facilities differ from each other, witness the drug problems, and see what programs and se rvices are offered to inmates who struggle with substance abuse. I asked them both a series of questions and to no surprise, their answers seemed to echo each other. Through my interviews with Cholo and Travieso, I quickly realized that the CDCRs website has a way of glorifying their focus and efforts on rehabilitation. From the information I received from these inmates and my research, there is only one drug program offered in prison, and its called Narcotics Anonymous (NA). From what was described to me, NA is an inmate-led peer support group for recovering addicts, where they share their experiences/stories and follow a 12-step program. There is no real addiction counseling or intervention from doctors or therapists. This class always has a long waiting list to get into, which can be about a year wait or longer. The waiting game often discourages inmates from signing up, unless they have a parole date coming up. In CSP-LAC, each yard offers two NA classes, each made up of 30 inmates, and lasts one year long. Each yard houses about 1000 inmates, which means that the drug rehabilitative program (NA) can only be utilized by 6% of the prison population per year. In addition to this, once inmates finish their NA program, they go back to their routine prison life, dealing with the drugs and temptations on their own. Prisons do have program counselors, but both Cholo and Travieso say that their counselors dont really care, which makes meaningful treatment difficult. Meaningful treatment cannot be achieved in a place where staff members are also often the same ones smuggling in contraband and drugs into the prison for a nice extra payoff. Staff members whose mission is supposedly to successfully reintegrate offenders into our communities, contradict that with their crooked actions. They are not helping, they are setting them up for serious failure and to be stuck in this toxic addiction cycle. To find out more about these inmates feelings, views, and opinions on this issue, I asked them, What do you think contributes to the drug addiction problem inside prison? Travieso claimed that prisons lacked programs to keep inmates productive. At SATF they are regularly put on lockdown and Travieso believes that the reason most inmates turn to drugs is because they are bored, depressed, stressed and tired of the same routine of daily prison life with nothing to look forward to but walls. Similarly, Cholo said , emotional distress is the reason why drug addiction is a problem in prisonjust waking up and realizing youre in prison makes you miserable and you just want to find an escape. I took some time to reflect on their words and realized that while in prison, these inmates suffer imprisonment in many different forms: physical, mental, emotional, and spiritual†and they have no one to positively support them, leaving them nothing else to turn except violence and drugs. After my research and interviews I was able to conclude that the idea of rehabilitation in CDCRs prisons is great in theory, but not in practice. There is a dire need for more programs that support drug addiction recovery inside prisons. The more programs there are, the less waiting lists, and more of the inmate population will have access to self-help. This may include services such as addiction counseling, mental health services, drug detox, behavioral therapy, doctor visits, and more interaction with experts who genuinely are there to rehabilitate. Having regular visits by counselors, psychiatrists, therapists and physicians will provide inmates with a dependable support system and consistency. Instead of continuing to lock down humans that are already locked up, CDCR should give them something productive to do. By providing more jobs or even hobby classes, inmates can have something to look forward to, something to get them out of their cell and temporarily escape their repetitiv e routine in hell. Art, music, and crafts are just some examples of therapeutic ways inmates can express themselves and relieve physical tension, mental stress, and emotional anxiety. Until CDCR give inmates opportunities to participate in healthier, more positive options, drugs and violence will continue to be the easiest form of dealing with the physical, mental, and emotional trauma of life in prison. Sustained drug use in prison is explained by the fact that many prisoners suffer from drug addiction and dependency, and their drug taking in prison is seen as a continuation of their addictive and habitual behaviors in the period before imprisonment. I wanted to further explore the perceptions on drug use from the group who uses drugs (prisoners) and the group who tries to prevent, detect, sanction and treat drug use (prison staff) in prison. Prison staff emphasizes drug addiction and prisoners troubled life trajectories when explaining in-prison drug use. Prisoners, on the other hand, explain that drug use can be a way to alleviate some of the pains of imprisonment; an integral part of social life in prison; a route to status in the prisoner community and a defiant way to subvert institutional rules and expectations. Imprisonment as such does not appear to motivate prisoners to reduce their drug taking behavior in prison. It is argued that the extent of drug use in prisons derives from a complex interaction between factors such as availability, drug control strategies and the drugs psychopharmacological properties (Mland, 2016). Marijuana and heroin are the most commonly used prion drugs because both drug types are reported to aid relaxation, relieve stress and counteract boredom. More specifically, heroins attraction lies partly in the way that it kills time, alleviates anxiety and allows the user a temporary escape from reality. The use of these drugs makes prisoners better able to cope with the hardships of imprisonment. Drug use is thus interpreted as a form of self-medication and as a coping strategy. One thing both parties can agree to is that illicit drugs are running rampant in our prison system. The availability of these drugs inside prison walls becomes an inhibiting factor for rehabilitation. How can you stay away from drugs when its surrounding you? In addition to that, there is not just drug addicts in prison, there are also drug dealers. Drug dealers in prison are prone to using various tactics to preserve the number of drug users within the institution to maintain their lucrative business and keep their profits high. This type of peer pressure can be coupled with intimidation, threats, and violence as well. These inmates are confined to their tiny cells for most of their days, which often times can be tedious and boring. This can cause psychological deterioration as well as physical soreness, aches, and pains that can develop from being limited in movement due to their limited space. Knowing that you have to serve a sentence in prison is sometimes a harsh reality to accept and not all inmates know how to just do their time productively. Inmates that go to school and work inside the prison at least have something going for themselves. They are able to get out of their confined spaces for a few hours. When this is not the case, inmates will seek out drug use in order to provide them with a sense of purpose to their day. In conclusion, research and studies done on drug use in prison has been correlated back to both the deprivation and importation models. The deprivation model implies that drug use might well be a means of adapting to the pressures of confinement, and adaptation that might occur independently of outside prison influences (Woodall, 2010). This implies that a substantial number of inmates become involved in drug use only after they have been confined. The importation model would create a direct link between pre-prison experience and prison behavior (Woodall, 2010). The implication with regard to drug use would be that drug use inside the prison is associated with influences outside the prison, whether that be pre-prison involvement in drug use, or the way they were brought up and other life experiences.

Tuesday, May 26, 2020

Great Essay Topics For Alexander the Greats Essay Topics

Great Essay Topics For Alexander the Great's Essay TopicsAre you curious about Alexander the Great's essay topics? You are not alone. By reading this article, you will learn a lot about the topics that are most commonly used in the essay writing and essay topic based exams.Alexander the Great is considered to be one of the greatest military strategists of all time. His work consists of only one book titled 'The History of Alexander'. This book covers all the topics that we have covered in this article.Among his topics, he would cover the future world war. He believed that the conquest of Asia would bring a world war. He also believed that all civilizations were based on four elements. To use his knowledge in the different civilizations would be the key to conquer their worlds.He would also cover aspects of his life like politics, military, wars, and also his influence in the battles. He would also cover all the aspects of his civilization. He believed that having more knowledge would help in reaching the highest level of the civilizations.Alexander would even touch on topics that are commonly found in the classroom and are the topics that you are forced to focus on during the courses that you have to take. We cannot even begin to discuss all the topics on the list. All we can do is to touch on the most common topics that people ask you to write on your exam.By reading this article, you will be able to quickly determine how Alexander the Great would have included in his essay topics. We have listed down the topics that you should include in your essay writing and essay topic based test. These topics would cover everything from war, leadership, and power to human nature.What a great study guide for a student looking for essays topics that would increase his or her chances of success. By reading this article, you will find out how Alexander the Great would incorporate his knowledge in the history and civilizations of mankind. These essays topics will help to make you a better student and an accomplished person in life. Reading this article will also help you to know your college essay topic based test.

Sunday, May 17, 2020

Essay about The Effects of Printed Media on Gender Roles

I will be looking at women’s to-be-looked-at-ness, and examining the representations of women as objects of the male gaze and male desires. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you need to consider when looking at media representations with regard to stereotyping. For a stereotype to ‘work’ it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject. If the stereotype is negative, then the judgements will also tend to be the same. The predictable thing about stereotypes is that they are†¦show more content†¦Take, for example, the idea that a woman is judged by her appearance more so than a man. If you doubt that this is ‘true’, then look at any text made for women and see how many feature fat women, old wrinkled women or women with greasy hair. You are unlikely to find many and those you do, will probably be featured as ‘sad’, ‘old’ or ‘disadvantaged’ in some way. A proactive approach is vital before it becomes too late to address the fact that new information technologies (internet), magazines, films, newspapers, billboards computer games and television offer access to prostitution and degrading images of women all over the world. The continuing negative and degrading images of women, gender stereotypes and violent and/or pornographic examples in the media have a negative impact and hinders womens full participation in society. The fact that women earn more money than men in only two job categories, those of modelling and prostitution serves to illustrate this point (Wolf, 1992). Women are restricted and relegated to substandard positions for an overwhelmingly male audience this backs up what Wolf says. Women and girls are also consistently taught from an early age that their self-worth is largely dependent on how they look this, being the reason they are forced into only two roles in society (as I have just stated), or they feel as if the se are theShow MoreRelatedThe Traditional Roles of Women in the 1970 ´s 1274 Words   |  5 PagesCourtney and Lockeretz (1971) reviewed 312 printed adverts in eight different types of magazines during the 1970s. According to Courtney and Lockeretz (1971) they believed the adverts they reviewed reflected the following stereotypes of women. Women were portrayed as being home-makers, only being dependent on men, sex objects for men and not being able to make important decisions (Wenner and Jackson, 2009). One way adverts have portrayed women is stereotypically, emphasising on the importance ofRead MoreSocial Media and Society Negatively Influence Gender Roles1376 Words   |  5 Pages Social media and society negatively influence gender roles and perpetuates stereotypical gender behavior. These influences can be found in sports, school, the arts, and the workplace. No matter what stage of life a person is in they will continue to be bombarded by the harshness of stereotypes. Howev er, between the ages of 9 and 15 people are at their most vulnerable state because they are evaluating the people around them and are able to see how media perceives gender roles. Although, men are affectedRead MoreEssay on Our Socialization Process is Assumed through the Media610 Words   |  3 PagesOur Socialization Process is Assumed through the Media In America, women are known as the breadwinners of the family. They go off to work in the morning while their husbands spend the day cleaning and cooking, some may even have a part-time job. Employed or not, the husband always makes sure their woman is fed after a hard days work. Do these statements sound ridiculous to you as an American? Are they even feasible? Not in this country, here things are the complete opposite. How do weRead MoreAdvertisement Is An Essential Part Of Our Social Life1248 Words   |  5 Pagesto see how objectification and sexualization of both genders distorts perception of consumers. And it is getting very difficult in our world to understand how much your own image of a â€Å"real man† or a â€Å"real woman† was influenced by advertising. So in this work I have decided to analyze the effect of advertisement on gender perception and find out how a balance can be restored. First things first. Even a brief look in the advertisements printed in women fashion magazines helps to realize that womenRead MoreAdvertising And Its Effects On Society1167 Words   |  5 Pagesdemeaning and dehumanizing different genders, races, ages, ethnicities, cultures, and sexual orientations. Society would like to believe that advertising has improved from the days of showing women’s place in the kitchen and only having light skinned models but now advertising companies have just become sneakier and wittier about the way they portray people and the worst part is that society encourages it. Society, as a whole, seems to subconsciously take cues from media and advertising to base socialRead MoreAnalysis Of Gender Trouble By Judith Butler1710 Words   |  7 PagesJudith Butler’s book; Gender Trouble: Feminism and the Subversion of Identity explains everything from sex versus gender to feminist identity. Not only does Butler add on her own beliefs and thoughts bu t also considering work of another theorist such as Simone de Beauvoir and Luce Irigaray. Judith mainly focuses on Simeone de Beauvoirs novel â€Å"The Second Sex† and â€Å"Speculum of the Other Woman†. Judith’s Butler’s main question throughout her novel is; â€Å"Are we assigned our gender at birth or do we simplyRead MoreEssay on Child Development1286 Words   |  6 Pagesdifficulties of the past and present†. (Bettelheim 324) As a mother, I agree with this insight because I can witness the day’s events unfold through my son’s eyes as he holds batman and robin figures. Today’s culture views the media as a necessity. One class of media entertainment is television. Television is often exchanged for play among children. Marie Winn wrote â€Å"The End of Play† commenting on how children have replaced â€Å"fantasy and make-believe games† for television. (Winn 76) A researchRead MoreThe Impact of Internet on Traditional News Media2001 Words   |  9 Pages  TRADITIONAL   NEWS   MEDIA    1    The impact of the Internet on traditional news media Lingyan Chen Fairleigh Dickinson University May 6th, 2013 THE   IMPACT   OF   INTERNET   ON   TRADITIONAL   NEWS   MEDIA    Abstract The study discusses the impact of the Internet on traditional media over time. Media research suggests that Internet would be allowed to exist with traditional news media at the same time, rather than killing off the traditional news media. The competitively relationshipRead MoreEffect of Media and Mass Communication Essay1386 Words   |  6 PagesThe media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture. Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating information, forming attitudes, and motivating behaviour. TechnologicalRead MoreProject Sustainability : An Effective Investment Of Funds For The Global Fund1399 Words   |  6 Pagesdeath of the mother and protects the health of the child. With a healthy mother, she will be able to sustain the health of her child. She will also be able to provide economically for her family, especially since rural women in China possess pivotal roles in agriculture (Rawski et al., 1998). However, because the initiative also calls for anti-retroviral therapy and a supply of infant formula for a period of 12 months, the project is unsustainable in a way that it will not be able to help mothers once

Saturday, May 16, 2020

Social Class, Race, And Gender - 1436 Words

Every human is different. Every individual in the world differs in religion, gender, race, social class, likes, dislikes, and many more. I however, am a white, Christian female whose family settles in the middle class. Being a white middle-class female gives me many advantages as well as disadvantages, and I see the world differently then the person that might be sitting next to me because of these influences. Also, these influences determine my social stratification and where I ranked as an individual. Social class, race, and gender are three influences that help identify individuals and shape their everyday lives. These three influences shaped my childhood, romances, household structure, and the person I am today. When I look back on my childhood, I go back to my front yard where I would always play outside with my brother and neighbors weather it would be street hockey in the cul-de-sac, to a overly-intense game of basketball. But when I recognize how my childhood was behind close d doors, it wasn’t much different. My house was the place everyone came to hang out at. I had a large scale beautiful home with a basement my dad built from scratch and made it into the perfect hangout areas. I never got in trouble, but when I did my parents would sit me down and talk to me about where I went wrong. I was a very spoiled girl growing up, I was treated like a princess by my dad, and he would always make sure to let me know I was his little girl. I have to admit I was a bit of aShow MoreRelatedRace, Gender, And Social Class991 Words   |  4 Pages Race, gender, and social class has several implications in the United States and how it shapes policy and perceptions of those who live in poverty. Current welfare systems are not perfect, and capitalistic policies do not work as intended to solve income inequalities. Given this, we will discuss social inequalities and capitalism, the welfare system, and propose two policies that solves welfare, and social and income inequalities. The first key idea from the materials is that social inequitiesRead MoreGender, Race, Social Class And Relationship Essay1663 Words   |  7 PagesGender, Race, Social Class and Relationship â€Å"How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie† is in the first story collection of Junot Diaz that was published in 1996. Junot Diaz was born in Dominican Republic, he moved to the United States at the age of seven. He is currently a creative writing teacher at the Massachusetts Institute of Technology (Meyer 97). In the short story, Diaz describes how a teenage boy approaches romantic relationships and characterizes the girls based on theirRead MoreSocial Variables Of Race, Gender, Class And Health914 Words   |  4 Pagesincorporated more areas of social life using specialized fields of inquiry (Giddens Sutton, 2010). Browne (2005) argues that sociology in simpler terms is planned and organized study of human groups and social life in modern societies, more so concerned with social institution. Contribution of sociologist in understanding human behavior is remarkable. The aim of this paper is to explain how sociologist views the relationship between the ke y social variables of race, gender, class and health. The relationshipRead MoreThe Social Construction of Race, Ethnicity, Class, and Gender1043 Words   |  5 Pagesincome and social status between individuals and groups. This distribution is not random, it is patterned and structured. Three important axes of global inequality are gender, race and ethnicity, and class. These inequalities are on a global scale and are found in virtually all societies. It wasnt until relatively recently, however, that a caste system developed to include race and ethnicity among class and gender. Since imperialism and the conquest of the Americas, a number of social changes haveRead MoreGender, Social Class, And Race Sociologists Use A Sociological Lens Essay2124 Words   |  9 Pagescontributing to a society where some people are allotted more privileges and opportunities than others. I will attempt to deconstruct this complex social construction by looking at gender, social class, family influences, race, and socialization; which will be discussed in greater detail further along. When analyzing sociological concepts like gender, social class, and race sociologists use a â€Å"sociological lens†. Using a sociological lens will allow me to take the experiences I had and look at them on a broaderRead MoreJuvenile Justice System Based On Their Race, Gender, And Social Class Essay2585 Words   |  11 Pagespaper examines different studies of juveniles and their place in the United States’ justice system based on their race, gender, and social class, as well as looks into policing tactics that may be beneficial to the affected youths. By looking at a wide variety of academic journals and books it was clear to see that youths are looked upon and treated differently depending on what their race is, the sex that they were born, or their family’s economic standing. Resulting in the outcome of these youthsRead MoreSocial Causes and Consequences of Inequalities Based on Race, Class, Gender, and Sexual Orientation2854 W ords   |  11 Pagesï » ¿Social Causes And Consequences Of Inequalities Based On Race, Class, Gender, And Sexual Orientation In spite of all the efforts made within United States to eradicate racial disparities, the media still broadcast discriminatory images and thoughts. Ethnic minorities are constantly being depicted as the culprits and the prime suspects in any crime. Muslim are always associated with fascism, Blacks are always associated with thugs, Mexicans are always depicted as illegal immigrants or drug cartelsRead MoreEssay on Article Reflection: Feminist Intersectional Theorizing875 Words   |  4 Pagesprominent social theories in feminism. This theory explores the factors that represent one’s identity. The purpose of this article is to explain the theorizing on race, class, and gender by Canadian feminist. Intersectionality portrays how women experiences are interconnected. The article â€Å"Feminist Intersectional Theorizing† written by Daiva K. Stasiulis, mainly talks about the intersectional theorizing of different factors that woman in Canada encounter. The vocalization of gender and class had a breakthroughRead MoreSocial Stratification And Its Effects On Physical And Mental Differences1216 Words   |  5 Pagesbeen social stratification. Social stratification is the separation of based on physical and mental differences. Every society exhibits a pattern of separation between its people. We will focus mainly on the United States and how they organize people based on the three main organizing principles, class, race, and gender. Social class is defines as â€Å"the grouping of individuals by economic position† (Larkin, Para. 9). Members of each social class share similar income, wealth, lifestyle, social normsRead MoreAnalysis Of Daughter From Danang 1272 Words   |  6 PagesThrough the process of social construction, various social statuses, such as race, class, and gender, are given a deeper meaning than simply a category. In turn, these statuses begin having an effect on the groups they encompass, causing some groups to become dominate over others and shaping the hierarchy of their society. Once established, these statuses begin to intertwine and influence one another, along with space and time, which is called intersections. These intersections work together to further

Wednesday, May 6, 2020

Essay about Taking a Brief Look at Human Trafficking

Trafficking in persons is a serious crime and a grave violation of human rights. Every year, thousands of men, women and children fall into human trafficking. It is said that 12.3 million people are trafficked worldwide. On average, only 1 person is convicted for every 800 trafficking cases worldwide (All material  © 2014). Human Trafficking is the illegal trade of human beings for commercial sexual exploitation or forced labor. During the medieval times human trafficking was introduced to the world, Anyone could have been a victim. Most of the victims are undocumented or were illegally residing in the US. That doesn’t exclude US citizens from becoming victims. The reason attackers went for undocumented citizens were because no one will go†¦show more content†¦This involves prostitution, pornography, and erotic entertainment. Human trafficking is much different than sexual assault, molestation and rape. Sex trafficking involves â€Å"Commercial sex† which the Federal Trafficking Victims Protection Act defines as the giving or receiving of anything of value to anyone in exchange for sex. Sex traffickers mostly target women and younger girls but it can also include boys Sex traffickers frequently target vulnerable people with histories of abuse and use violence, threats, lies, false promises, and\or other forms of control and manipulation to keep victims involved in the sex industry. These children usually come from homes where they have been abused or families that have abandoned them. They often get the young girls to fall into prostitution to support themselves financially or to get the things they fell they need or want such as drugs. Most places that use sex trafficking are hostess clubs, online escort services, strip clubs, and fake massage businesses. Another form of Human Trafficking is forced labour, also known as â€Å"Sweat Shops†. Forced labor is a practice of brutal labor exacted by a state or by agencies of a state, other than as a punishment for a criminal offence. This is common in French, German, Belgian, Portuguese and Spanish colonies in Africa. Children below the age of 18 years represent an estimated 26% of all forced labor victims. Modern-day slaves faceShow MoreRelatedNo More Sex Trafficking?1689 Words   |  7 PagesMore Sex Trafficking Human sex trafficking is an illegal trade that is steadily increasing in the United States. In particular, human trafficking starts with young children. Around the world today, 5.5 million children are victims of trafficking (Bales, Free the Slave). Young children become victims to sex trafficking for many different reasons. How they enter into the system is one issue, but who is there to help them get out is a bigger issue? Children are forced into the sex trafficking systemRead MoreIllegal Immigrants : Illegal Immigration906 Words   |  4 Pagespeople. This issue of border security has become more prevalent with the upcoming election Illegal immigration is causing job loss to legal residents of the state because illegal immigrants are doing labor cheaper. Also, there is major drug and human trafficking occurring at the Texas-Mexico border. This topic is extremely important and needs to constantly be addressed. Although building a big wall may not stop all immigration, it is a st ep in the right way I believe. Recently there has been about 670Read MoreEssay On Why I Want To Be An Intern707 Words   |  3 PagesProsecutor’s Office, New Jersey’s busiest and largest prosecutor’s office. Though still an undergraduate, I was given the opportunity to write Motion to Suppress, Miranda, Wade and Post-Conviction Relief briefs on behalf of the State, dealing with complex 4th, 5th and 6th Amendment issues. My briefs were submitted, assessed and ruled upon by Superior Court judges in New Jersey. Politically, I worked on Senator Ted Cruz’s campaign for President, holding the position of Morristown Chairman. In the sameRead MoreGlobalization Has Become An Irresistible Trend2047 Words   |  9 PagesCarter suggested an idea that inspired me to look further into the nature of globalization, which is that we are seeing mostly the surfaces of the phenomenon, or the formal consequences that globalization brings about. Nonetheless, the formal con sequences are not affecting â€Å"two thirds of the people of the world.† I’m taking about the some elements of the economy, which are shadow and illegal, but are affecting directly the most vulnerable and weak human groups - women and children. The negative componentsRead MoreMexican Drug War Essay4075 Words   |  17 Pages2006, Mexico began to crack down on drug trafficking operations in union with the United States. Why all of the sudden? In regard to that question, my paper will include a history of events leading up to this sudden crack down on drug trafficking, from its start in the 1960’s until today. After the history of the drug war, I will discuss the main states involved like the United States and Mexico itself. Along with their main goal of eliminating drug trafficking all together, although it is a very highRead MoreEnergy Security And The United States1553 Words   |  7 Pagesmodel; Energy is used as a ‘tool’ to exercise national power; and the influence of China and Iran in the USSOUTHCOM AOR. A brief summary of the current ‘operational environment’ in USSOUTHCOM ’s AOR through the PMESII model paints a picture of energy concerns as it links some of these elements together. The impact one element has on another becomes apparent when you look at Energy as a tool to exercise power. †¢ Political-The majority of the countries are a republics (federal/centralized) withRead MoreThe City Of Vancouver Is World Renowned For Being A Beautiful1740 Words   |  7 Pagesa large amount of socially neglected and undesirable people living in the marginalized area. The following paper explores and focuses on the social impacts (internal and external) of the inhabitants of the DTES within the city of Vancouver, with a brief overview of the economic impacts. The DTES has been given the unfortunate designation of being the poorest and oldest neighbourhood in all of Canada. Currently, there is around sixteen thousand people living in the DTES (Boyd, 2008) and within thatRead MoreU.s. Illegal Immigration And The United States2232 Words   |  9 Pagespeople. In the nineteenth century, a large wave of immigrants to America came from Germany and Ireland. However, it was not until the late 1800’s that immigration was restricted. It was, in fact, referred to as â€Å"A true nation of immigrants† (Admin, â€Å"A Brief History of Illegal Immigration†). The first law ever passed in the U.S. that reshaped immigration policy and restricted it was the Chinese Exclusion Act of 1882, enacted in response to the large influx of Chinese immigrants seeking wealth from theRead MoreSwot Analysis Of Business Expansion Into China2596 Words   |  11 Pagesfeedback on the important impacts of doing business in China. The overview will ad dress the following categories: Geographic considerations, demographics, political system, economy, cultural issues, communication, transportation and technology, a brief overview of the military, transnational issues and labor considerations. China is situated in the eastern area of Asia between â€Å"North Korea and Vietnam, and is bordered by 4 waterways including the East China Sea, Korea Bay, Yellow Sea and South ChinaRead MoreDenton Treatment Services Treats Clients Of Opioid Addictions1954 Words   |  8 Pagesheavily populated with substance/drug trafficking was alarming and tragic because of the stigma associated with it as well as the problems that would occur. Death rates were substantial from the town the director was from and drug busts were consistent weekly. That was not a great feeling and comfort to know that those incidences were occurring from the director’s home town. With being knowledgeable about some of the factors that led to a demand in drug trafficking/use, that inspired to make a change

Gandhi Movie Analysis - 1085 Words

Plot Summary for Gandhi (1982) More at IMDbPro  » ad feedback In 1893, Gandhi is thrown off a South African train for being an Indian and traveling in a first class compartment. Gandhi realizes that the laws are biased against Indians and decides to start a non-violent protest campaign for the rights of all Indians in South Africa. After numerous arrests and the unwanted attention of the world, the government finally relents by recognizing rights for Indians, though not for the native blacks of South Africa. After this victory, Gandhi is invited back to India, where he is now considered something of a national hero. He is urged to take up the fight for Indias independence from the British Empire. Gandhi agrees, and mounts a non-violent†¦show more content†¦Written by gavin (gunmasterM@hotmail.com) The last fifty years of the life of Mahatma Gandhi leading to his assassination in 1948 is portrayed. In the late 1800s South Africa, then Indian-British attorney Mohandas K. Gandhi takes up the cause of fighting what he sees as racially discriminatory laws against colored people such as himself and other ethnic Indians. Being that South Africa is part of the British Empire, he is hoping that news of such in the British press will support his cause. Although violence is used against him by the authorities, his protests are only by peaceful means. Having made a name for himself as a motivator of peaceful action which he does not want confused with passivity, Gandhi returns to India in 1915, when he has now abandoned his western clothing for more basic self-made garb of shawls and loincloths. He is asked by prominent Indian figures of the day, such as Jawaharlal Nehru, Sardar Vallabhai Patel and Mohammad Ali Jinnah, to join the fight for Indian independence from the British, despite so me within that group believing Gandhis methods ineffective. Because of internal religious conflicts between the Hindus and minority Muslims among others, the British believe that an Indian self-government would lead to chaos, which to Gandhi is beside the point. But Gandhis ability to rally the troops is enough to strike fear in the British controlled authorities, who do whatever they feel they need to toShow MoreRelatedRichard Attenborough s Film Gandhi1098 Words   |  5 PagesAttenborough’s film Gandhi (1982) unveils the saga of the greatest Indian freedom fighter and political activist Mahatma Gandhi. Attenborough presents a realistic and chronological record of the events in Gandhi’s life related with Indian Independence Movement. He made Ben Kingsley, the popular British actor enacting the role of Gandhi. The film opens by showing the end of Gandhi, after being shot by a Hindu fanatic and his burial with thousands of people mourning. 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Performance Evaluation Process free essay sample

In the performance evaluation process, there are three major techniques to assessing an individual’s proficiency in the occupational workplace. They are Individual Evaluation Methods, Multiple-Person Evaluation Methods and Management by Objective. Each one of these focuses on different aspects of the evaluation process, but in the end, they all come up with near the same conclusion, job performance. 1 As defined in the book, performance management is the process by which executives, managers, and supervisors work to align employee performance with the firms’ goals. An effective performance management process has a precise definition of excellent performance, uses measurements of performance, and provides feedback to employees about their performance. Thus, it defines, measures, monitors, and gives feedback. Performance evaluation is a crucial part of a firm’s performance management process. 1 Reliability, Relevance, Sensitivity and Practicality are 4 characteristics that criterion should in order to be effective. These definitions can be defined loosely, however, to me they represent what a supervisors’ basis of evaluating be judged by. We will write a custom essay sample on Performance Evaluation Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reliability is one who is accurate, honest and dependable on achievement. Relevance is what is bearing upon or connected with the matter at hand; otherwise, it is what is pertinent. Sensitivity is just what it says, it is the state or quality if being sensitive, for example, the rater needs to consider the needs of the individual. And practicality is one who is pretty much sensible and refers to good judgment to make a decisive decision. There are different people within the organization, dependent upon the size and capacity of the corporation, to conduct the job performance evaluations and determine the result of each individual’s achievement. Whether it is done by peers, multiple supervisors, outside influences, people underneath, or even by self-evaluations the conclusion will be the same, but how you get to that point, everyone takes a different route. The organization that I am currently working for, the evaluations that we do are done by our department heads. Since I am a technician, I do not necessarily have much authority there, for obvious reasons. There are LPNs, then we have RNs, and above them are charge nurses, and the charge nurses are what you refer to in the business field as managers, or supervisors. After you have charge nurses you have the DRs and then come the department directors. The directors are usually nurses who have worked in the hospital field for some time and have some sort of management background. Like I mentioned earlier, the three major techniques to assessing an individuals’ performance can be broken down into subcategories. Individual Evaluation Methods can include graphic rating scale, forced choice, essay evaluation, critical incident technique, checklists and weighted checklists, behaviorally anchored rating scales and behavioral observation scales. Multiple-Person Evaluation Methods can include ranking, paired comparison and forced distribution. According to the book, Management by Objective is its’ own category. For the purpose of time and argument, I am not going not to go into depth about each and one of these styles of evaluation. It would make sense that the human resources department would perform the evaluations, but when you work in a business that employs over 1500 people, not only would it be a little hard for the HR department to conduct at least the once a year performance scopes, but also knowing which department they work and using that departments guidelines as a basis for their performance. Furthermore, the HR officer does not have a full understanding on what takes place in that specific department or how that employee is performing on a day to day basis. So, from what I was told, that is why they have the department directors perform the yearly assessments. My father actually used to be one. He was the Director of Pharmacy for almost 20 years, until he stepped down and became the Director of Chaplain Services, which has been almost 5 years doing that. Essay evaluation is the job performance evaluation that is conducted, at least in the department I work for. The reason being is that our department is small and it consists of about 2 RNs, 1 LPN, 3 Technicians, a Physician and sometimes another floating LPN, if we are lucky enough and busy enough. It doesn’t really take more than like an hour for our director to get through all of us, and especially being so small, she talks to us throughout the year anyway, so the yearly reviews are more like a recap of what we discussed throughout that past year.

Tuesday, May 5, 2020

Wesfarmers Limited Marketing Analysis and Operations

Question: Discuss about the Wesfarmers Limited Marketing Analysis and Operations. Answer: Introduction Wesfarmers limited started its operations in 1914 under the name of Western Australian Farmers cooperation. From its simple beginning as a farmers marketing association, the company has grown over the decades to one of the Australias largest company (Wesfarmers, 2017). The head quarters of the company are located in Western Australia. The company has diversified business operations that cover home improvement; supermarkets, convenience stores, hotels, liquor, office supplies, department stores and industrial division (energy, chemical fertilisers, safety products and coal) (Wesfarmers, 2017). Wesfarmers aims to offer stakeholders satisfactory returns by satisfying customer needs by offering professional service and competitive prices for goods and services as well as providing employees with a working environment that is fulfilling and safe, appreciating good performance and offering a platform for professional growth. In addition, the company contributes to growth of countries it operates in by carrying out its businesses efficiently and identifying expansion opportunities and protecting the environment and conducting business with honesty and integrity all the time (Wesfarmers, 2017). It is evident from Wesfarmers objective, the company focuses all it resources in offering products services that are competitive, professional and that are sensitive to the requirements and expectations of the recipient communities and countries. Wesfarmers being a company with diverse goods and services, it has its several brand names under it s umbrella. These are: Coles This retail outlet comprise of fresh food stores, liquor stores, gas stations and supermarkets. It has an online shopping portal for its customer in Australia and New Zealand. Kmart is a brand that specialises in retail of clothing, kids items and general merchandise. It also has a department specialising on automobile servicing. Chemical, energy and fertilisers department this department handles the manufacturing and distribution of specialty chemicals, energy and gas and fertilisers. The strategy of diversification employed by Wesfarmers gives the company a competitive edge due to the capacity of tapping disposable income in all key consumer sectors. 5C analysis According to Churchill and Iacobucci (2006) to create a reputable brand, an organisation has to invest in continually offering quality products and services and that is proven by time. Therefore, Wesfarmers has existed since 1914 giving a clear indication that it has only thrived due to continued customer support and trust. This confidence is because of the companys investment in making customer service convenient and the community development initiatives the company engages in (Biddle 2016). In addition, the company also emphasizes quality as well as performance and this is evident in the companys investment in workforce to make customer experience a remarkable one. According to (Wesfarmers, 2017) Wesfarmers has about 220000 employees making it one of the largest private sector employers. To add to the strengths of Wesfarmers, the company has an online sale platform that increases convenience for the customers who are busy at work. The wide range of products also gives the company a n advantage, as the prices vary to suit all types of customers. The company offers discounts and special offers that result in customers flocking the shops. The major weakness the company has is its low geographic presence. Being a conglomerate, has concentrated mostly in Australia narrowing the market experience. Being a leading company, Wesfarmers receives scrutiny for every critical decision made. The company can increase its market share by opening expanding business to more countries. This is because retail business is thriving worldwide because it is the final link between the producer and the consumer (Dwivedi et al. 2012). Standardisation of products and services across all outlets and brands can be a very good venture for Wesfarmers. This will guarantee customers same level quality of product and service regardless of the brand or location of the shop. The major threat the company faces competition with some specialised competitors offering products and services at the same or lower prices. There is also reduced demand and customer confidence due to downturn in economic levels. Customer The market segmentation of Wesfarmers broadly targets customers of all ages from middle and high-income families. This segment of customers prefer convenience shopping because they dont have time to move around different shops looking for goods and services. Therefore, Wesfarmers brands favour this category of shoppers. The online shopping services offered by the company also make many to prefer the company as they shop at the convenience of their homes or offices and have the merchandise delivered at the doorstep. The company has over 15,000 suppliers who feed the stores with products and raw materials used for the success of business (Wesfarmers, 2017). For any business to remain relevant in business and offer efficient services to customers, a healthy relationship with all stakeholders (suppliers, distributors and community) is of essence, Says Armstrong, Kotler, Harker and Brennan (2012). Wesfarmers strives to keep a mutual relationship with supplier to ensure supplies are of highest quality. Since Wesfarmers is a retailer, there is no need for distributors. This is because the company sells it merchandise directly to the end line customers The direct and main competitors for Wesfarmers include, Woolworths limited, Best and Less, Myers, hs Home and other businesses that deal with similar products. The indirect competitors of the business are other enterprises that compete for the same disposable income of the customers the company targets. According to Wesfarmers limited (2017) the companys profits dropped by 3.6% and operating cash flow by 11.2% in year 2016 due to drop in value of Australian dollar. However, the financial outlook of the company is not all bad as it maintained a strong credit rating during the financial year. The Australian government enacted a law seeking to bar established businesses from engaging in activities that discourage competition Richards, et al. (2012) and thus Wesfarmers has to come up with strategies to beat competition that will arise from new start-ups. Wesfarmers is at a social advantage, as Australian community prefer socially responsible companies (Wilson, et al. 2012). The company involves itself in community development initiatives as part of its corporate social responsibility (Wesfarmers, 2017). Considering that we are in a digital era, the company has adapted cashless payment systems and online shopping system that is favoured by many shoppers due to the convenience associated with the technological advancement. The organisation also is environmental friendly and has programs that promote environmental sustainability. Market research According to Jobber and Ellis-Chadwick (2012), market research is essential for any business whether a start-up or an established business. It gives vital information that aids in decision making regarding best strategies for a successful business. At Wesfarmers, market research takes place at various stages and in various forms. Surveys take place online portals for the online customers, at the shops by filing in anonymous questionnaires and by encouraging customers to make suggestions and deposit them at the suggestion box. This gives information on who the current customers are and what they like and what they want to be changed. To get information regarding changes expected in the business operations, the organisation ensures representation in all institutions that relate to its business and participate in all business fairs of sectors linked to its operations. A good relationship with stakeholders also helps, as the management gets information about any new occurrence that may affect the business way in advance (Wesfarmers, 2017). This channel is very important especially for technological improvement. The suppliers brief the company of new development very early giving the company an advantage of adopting latest technology before competitors. Market segment According to Cravens and Piercy (2006), marketing segmentation is the identification of a group of individuals who have similar characteristics that are useful in developing marketing strategies. Segmentation is important because it enables a company to customise goods and services to satisfy the needs of target customers better than the competitor (Cravens and Piercy 2006). An analysis of Wesfarmers indicates that the company has untapped market that has high potential if proper planning is done especially for supermarkets and apparel stores. Teenagers and young adults of ages between 16 and 25 is category that has very high shopping potential if targeted well. According to Jain and Haley (2009), this group love well known brands and are always looking for bargains and discounts. This group mostly shop out of peer influence and the desire to stand out so impulse buying is synonymous with them. Wesfarmers can strategise to put up shops in areas concentrated with this class of shoppers. This locations is a near universities and colleges or residential areas and tap this readily available cash. The grocery stores can also benefit from unexploited market by targeting low-income earners. This is viable because the low-income earners make the largest population of most economies Jobber and Ellis-Chadwick (2012) and groceries are a necessity. With affordable prices, this segment would comfortably choose to shop, hear. The company can open outlets in this areas and offer prices that are pocket friendly for the target customers. This in turn leads to a flow of customers hence getting increased profit due to high numbers of customers. Marketing mix Goi (2009) defines marketing mix as set of marking tools used by firms when developing marketing objectives for the target segment. The mix referred to as 4P (product, price, promotion and place). In order to reach out effectively to the proposed market segment, Wesfarmers need to consider the 4P marketing mix. It is important for the company to research about the products that are favoured by these categories of people. According to Goi (2009) a product is the good or service that satisfies customers needs. In order to attract the teenage and young adults to buy clothing and accessories at their stores, Wesfarmers Limited has to consider the style of the products on offer. This is because the products need to be age appropriate and acceptable to the target group (Armstrong Et.al 2012). The brand name is also very important as this category buy due to peer pressure and so is likely to buy brands that their friends vote. The packaging of the products should be appealing to this age group to encourage purchases. After-sale services and warranties on products encourage buying as the shoppers gain confident in the quality of the products. For the lower class grocery shoppers, the company best gain confidence from them by offering products and service that they commonly seek in a grocery store. The products should be of good quality and packaged hygienically and attractively. According to Goi (2009) price is the amount a customer is willing to pay for a product. This is the reason the cost of a commodity may vary from one shop to another and one location to another. Wesfarmers can adopt a pricing strategy for teenager and young adults group apparel and accessories section by doing a research to find out how much this category is willing to spend on various product ranges. When adopting prices it should put in mind different payment methods at the disposal of the targeted customer. In this case, young people love to flaunt with technology and thus introducing cashless and online shopping platform is rewarding to both parties (Hanson and Kalyanam 2007). This group love bargains. Therefore, price cuts and discounts appeals to them very much and should be a strategy to adopt when targeting them. As for the grocery stores for lower-class citizens, product pricing should consider the market rates in these areas. Available payment options should be a consideration. Discounts and special offers appeal the most to people on tight budgets (Birnik and Bowman 2007). Therefore, Wesfarmers should consider discounting of products and special offers occasionally. According to Armstrong Et.al (2012), promotion is defined as marketing communication. It incorporates advertising, public relations, sales promotion and direct marketing. It considers how to reach out, when to reach out, who to reach out and through what medium. In order to inform young people of existence of an apparel and accessory shop of choice, it is important to choose the right medium to convey the message. Today, young people get most of their information electronically. Therefore, it would only be wise to use internet media advertising service, television and radios to reach out to these people (Armelini and Villanueva 2011). In addition, billboards can convey the same information. The message customised to the taste of the target customers appeal the most. To market the grocery store television and radio channels as well as billboards can deliver the message effectively. The message directed to the target customers must have clear highlights on qualities that interest this group when shopping. Place is the either the physical location of a business or the channel used to deliver goods and services to the market (Armstrong Et.al 2012). When targeting young people to be customers of apparel and accessories, Wesfarmers should consider to strategically positioning their shop for accessibility by this target group (Jain and Haley 2009). The shop could be conveniently located near institutions of higher learning. These areas have a high concentration of young adults. The grocery stores should also be located in area that is accessible to low income earners if the strategy is to work. The fifth P to consider in marketing strategy planning is people. Sriram, Chintagunta and Neelamegham (2006) describe people as human actors that take part in service delivery. For both outlets, the company must ensure that employees portray the right image. Employees of the company should be friendly and professional at work. They must have the capacity to handle business matters efficiently and knowledgeable about the business. It is the responsibility of the management to make sure that new members of staff get training on all company operations. Conclusions Wesfarmers is one of Australias largest companies. It has increased its portfolio of business over the years in diverse fields. It aims at giving returns to shareholders by satisfying the customers first. The main strength of this company is its diversified brands on offer and the trust it has gained in over a century of service. However, the company faces a challenge from competitors who offer similar products at lower prices. The company has the potential for expansion to other countries. The drop in the value of the Australian dollar affected the companys profitability during 2016 financial year. However, the company can strategise to explore new markets in groceries and apparel and accessory sections. This will increase market shares and eventually profitability. 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