Great Essay Topics For Alexander the Greats Essay Topics

Great Essay Topics For Alexander the Great's Essay TopicsAre you curious about Alexander the Great's essay topics? You are not alone. By reading this article, you will learn a lot about the topics that are most commonly used in the essay writing and essay topic based exams.Alexander the Great is considered to be one of the greatest military strategists of all time. His work consists of only one book titled 'The History of Alexander'. This book covers all the topics that we have covered in this article.Among his topics, he would cover the future world war. He believed that the conquest of Asia would bring a world war. He also believed that all civilizations were based on four elements. To use his knowledge in the different civilizations would be the key to conquer their worlds.He would also cover aspects of his life like politics, military, wars, and also his influence in the battles. He would also cover all the aspects of his civilization. He believed that having more knowledge would help in reaching the highest level of the civilizations.Alexander would even touch on topics that are commonly found in the classroom and are the topics that you are forced to focus on during the courses that you have to take. We cannot even begin to discuss all the topics on the list. All we can do is to touch on the most common topics that people ask you to write on your exam.By reading this article, you will be able to quickly determine how Alexander the Great would have included in his essay topics. We have listed down the topics that you should include in your essay writing and essay topic based test. These topics would cover everything from war, leadership, and power to human nature.What a great study guide for a student looking for essays topics that would increase his or her chances of success. By reading this article, you will find out how Alexander the Great would incorporate his knowledge in the history and civilizations of mankind. These essays topics will help to make you a better student and an accomplished person in life. Reading this article will also help you to know your college essay topic based test.

Essay about The Effects of Printed Media on Gender Roles

I will be looking at women’s to-be-looked-at-ness, and examining the representations of women as objects of the male gaze and male desires. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you need to consider when looking at media representations with regard to stereotyping. For a stereotype to ‘work’ it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject. If the stereotype is negative, then the judgements will also tend to be the same. The predictable thing about stereotypes is that they are†¦show more content†¦Take, for example, the idea that a woman is judged by her appearance more so than a man. If you doubt that this is ‘true’, then look at any text made for women and see how many feature fat women, old wrinkled women or women with greasy hair. You are unlikely to find many and those you do, will probably be featured as ‘sad’, ‘old’ or ‘disadvantaged’ in some way. A proactive approach is vital before it becomes too late to address the fact that new information technologies (internet), magazines, films, newspapers, billboards computer games and television offer access to prostitution and degrading images of women all over the world. The continuing negative and degrading images of women, gender stereotypes and violent and/or pornographic examples in the media have a negative impact and hinders womens full participation in society. The fact that women earn more money than men in only two job categories, those of modelling and prostitution serves to illustrate this point (Wolf, 1992). Women are restricted and relegated to substandard positions for an overwhelmingly male audience this backs up what Wolf says. Women and girls are also consistently taught from an early age that their self-worth is largely dependent on how they look this, being the reason they are forced into only two roles in society (as I have just stated), or they feel as if the se are theShow MoreRelatedThe Traditional Roles of Women in the 1970 ´s 1274 Words   |  5 PagesCourtney and Lockeretz (1971) reviewed 312 printed adverts in eight different types of magazines during the 1970s. According to Courtney and Lockeretz (1971) they believed the adverts they reviewed reflected the following stereotypes of women. Women were portrayed as being home-makers, only being dependent on men, sex objects for men and not being able to make important decisions (Wenner and Jackson, 2009). One way adverts have portrayed women is stereotypically, emphasising on the importance ofRead MoreSocial Media and Society Negatively Influence Gender Roles1376 Words   |  5 Pages Social media and society negatively influence gender roles and perpetuates stereotypical gender behavior. These influences can be found in sports, school, the arts, and the workplace. No matter what stage of life a person is in they will continue to be bombarded by the harshness of stereotypes. Howev er, between the ages of 9 and 15 people are at their most vulnerable state because they are evaluating the people around them and are able to see how media perceives gender roles. Although, men are affectedRead MoreEssay on Our Socialization Process is Assumed through the Media610 Words   |  3 PagesOur Socialization Process is Assumed through the Media In America, women are known as the breadwinners of the family. They go off to work in the morning while their husbands spend the day cleaning and cooking, some may even have a part-time job. Employed or not, the husband always makes sure their woman is fed after a hard days work. Do these statements sound ridiculous to you as an American? Are they even feasible? Not in this country, here things are the complete opposite. How do weRead MoreAdvertisement Is An Essential Part Of Our Social Life1248 Words   |  5 Pagesto see how objectification and sexualization of both genders distorts perception of consumers. And it is getting very difficult in our world to understand how much your own image of a â€Å"real man† or a â€Å"real woman† was influenced by advertising. So in this work I have decided to analyze the effect of advertisement on gender perception and find out how a balance can be restored. First things first. Even a brief look in the advertisements printed in women fashion magazines helps to realize that womenRead MoreAdvertising And Its Effects On Society1167 Words   |  5 Pagesdemeaning and dehumanizing different genders, races, ages, ethnicities, cultures, and sexual orientations. Society would like to believe that advertising has improved from the days of showing women’s place in the kitchen and only having light skinned models but now advertising companies have just become sneakier and wittier about the way they portray people and the worst part is that society encourages it. Society, as a whole, seems to subconsciously take cues from media and advertising to base socialRead MoreAnalysis Of Gender Trouble By Judith Butler1710 Words   |  7 PagesJudith Butler’s book; Gender Trouble: Feminism and the Subversion of Identity explains everything from sex versus gender to feminist identity. Not only does Butler add on her own beliefs and thoughts bu t also considering work of another theorist such as Simone de Beauvoir and Luce Irigaray. Judith mainly focuses on Simeone de Beauvoirs novel â€Å"The Second Sex† and â€Å"Speculum of the Other Woman†. Judith’s Butler’s main question throughout her novel is; â€Å"Are we assigned our gender at birth or do we simplyRead MoreEssay on Child Development1286 Words   |  6 Pagesdifficulties of the past and present†. (Bettelheim 324) As a mother, I agree with this insight because I can witness the day’s events unfold through my son’s eyes as he holds batman and robin figures. Today’s culture views the media as a necessity. One class of media entertainment is television. Television is often exchanged for play among children. Marie Winn wrote â€Å"The End of Play† commenting on how children have replaced â€Å"fantasy and make-believe games† for television. (Winn 76) A researchRead MoreThe Impact of Internet on Traditional News Media2001 Words   |  9 Pages  TRADITIONAL   NEWS   MEDIA    1    The impact of the Internet on traditional news media Lingyan Chen Fairleigh Dickinson University May 6th, 2013 THE   IMPACT   OF   INTERNET   ON   TRADITIONAL   NEWS   MEDIA    Abstract The study discusses the impact of the Internet on traditional media over time. Media research suggests that Internet would be allowed to exist with traditional news media at the same time, rather than killing off the traditional news media. The competitively relationshipRead MoreEffect of Media and Mass Communication Essay1386 Words   |  6 PagesThe media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture. Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating information, forming attitudes, and motivating behaviour. TechnologicalRead MoreProject Sustainability : An Effective Investment Of Funds For The Global Fund1399 Words   |  6 Pagesdeath of the mother and protects the health of the child. With a healthy mother, she will be able to sustain the health of her child. She will also be able to provide economically for her family, especially since rural women in China possess pivotal roles in agriculture (Rawski et al., 1998). However, because the initiative also calls for anti-retroviral therapy and a supply of infant formula for a period of 12 months, the project is unsustainable in a way that it will not be able to help mothers once

Social Class, Race, And Gender - 1436 Words

Every human is different. Every individual in the world differs in religion, gender, race, social class, likes, dislikes, and many more. I however, am a white, Christian female whose family settles in the middle class. Being a white middle-class female gives me many advantages as well as disadvantages, and I see the world differently then the person that might be sitting next to me because of these influences. Also, these influences determine my social stratification and where I ranked as an individual. Social class, race, and gender are three influences that help identify individuals and shape their everyday lives. These three influences shaped my childhood, romances, household structure, and the person I am today. When I look back on my childhood, I go back to my front yard where I would always play outside with my brother and neighbors weather it would be street hockey in the cul-de-sac, to a overly-intense game of basketball. But when I recognize how my childhood was behind close d doors, it wasn’t much different. My house was the place everyone came to hang out at. I had a large scale beautiful home with a basement my dad built from scratch and made it into the perfect hangout areas. I never got in trouble, but when I did my parents would sit me down and talk to me about where I went wrong. I was a very spoiled girl growing up, I was treated like a princess by my dad, and he would always make sure to let me know I was his little girl. I have to admit I was a bit of aShow MoreRelatedRace, Gender, And Social Class991 Words   |  4 Pages Race, gender, and social class has several implications in the United States and how it shapes policy and perceptions of those who live in poverty. Current welfare systems are not perfect, and capitalistic policies do not work as intended to solve income inequalities. Given this, we will discuss social inequalities and capitalism, the welfare system, and propose two policies that solves welfare, and social and income inequalities. The first key idea from the materials is that social inequitiesRead MoreGender, Race, Social Class And Relationship Essay1663 Words   |  7 PagesGender, Race, Social Class and Relationship â€Å"How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie† is in the first story collection of Junot Diaz that was published in 1996. Junot Diaz was born in Dominican Republic, he moved to the United States at the age of seven. He is currently a creative writing teacher at the Massachusetts Institute of Technology (Meyer 97). In the short story, Diaz describes how a teenage boy approaches romantic relationships and characterizes the girls based on theirRead MoreSocial Variables Of Race, Gender, Class And Health914 Words   |  4 Pagesincorporated more areas of social life using specialized fields of inquiry (Giddens Sutton, 2010). Browne (2005) argues that sociology in simpler terms is planned and organized study of human groups and social life in modern societies, more so concerned with social institution. Contribution of sociologist in understanding human behavior is remarkable. The aim of this paper is to explain how sociologist views the relationship between the ke y social variables of race, gender, class and health. The relationshipRead MoreThe Social Construction of Race, Ethnicity, Class, and Gender1043 Words   |  5 Pagesincome and social status between individuals and groups. This distribution is not random, it is patterned and structured. Three important axes of global inequality are gender, race and ethnicity, and class. These inequalities are on a global scale and are found in virtually all societies. It wasnt until relatively recently, however, that a caste system developed to include race and ethnicity among class and gender. Since imperialism and the conquest of the Americas, a number of social changes haveRead MoreGender, Social Class, And Race Sociologists Use A Sociological Lens Essay2124 Words   |  9 Pagescontributing to a society where some people are allotted more privileges and opportunities than others. I will attempt to deconstruct this complex social construction by looking at gender, social class, family influences, race, and socialization; which will be discussed in greater detail further along. When analyzing sociological concepts like gender, social class, and race sociologists use a â€Å"sociological lens†. Using a sociological lens will allow me to take the experiences I had and look at them on a broaderRead MoreJuvenile Justice System Based On Their Race, Gender, And Social Class Essay2585 Words   |  11 Pagespaper examines different studies of juveniles and their place in the United States’ justice system based on their race, gender, and social class, as well as looks into policing tactics that may be beneficial to the affected youths. By looking at a wide variety of academic journals and books it was clear to see that youths are looked upon and treated differently depending on what their race is, the sex that they were born, or their family’s economic standing. Resulting in the outcome of these youthsRead MoreSocial Causes and Consequences of Inequalities Based on Race, Class, Gender, and Sexual Orientation2854 W ords   |  11 Pagesï » ¿Social Causes And Consequences Of Inequalities Based On Race, Class, Gender, And Sexual Orientation In spite of all the efforts made within United States to eradicate racial disparities, the media still broadcast discriminatory images and thoughts. Ethnic minorities are constantly being depicted as the culprits and the prime suspects in any crime. Muslim are always associated with fascism, Blacks are always associated with thugs, Mexicans are always depicted as illegal immigrants or drug cartelsRead MoreEssay on Article Reflection: Feminist Intersectional Theorizing875 Words   |  4 Pagesprominent social theories in feminism. This theory explores the factors that represent one’s identity. The purpose of this article is to explain the theorizing on race, class, and gender by Canadian feminist. Intersectionality portrays how women experiences are interconnected. The article â€Å"Feminist Intersectional Theorizing† written by Daiva K. Stasiulis, mainly talks about the intersectional theorizing of different factors that woman in Canada encounter. The vocalization of gender and class had a breakthroughRead MoreSocial Stratification And Its Effects On Physical And Mental Differences1216 Words   |  5 Pagesbeen social stratification. Social stratification is the separation of based on physical and mental differences. Every society exhibits a pattern of separation between its people. We will focus mainly on the United States and how they organize people based on the three main organizing principles, class, race, and gender. Social class is defines as â€Å"the grouping of individuals by economic position† (Larkin, Para. 9). Members of each social class share similar income, wealth, lifestyle, social normsRead MoreAnalysis Of Daughter From Danang 1272 Words   |  6 PagesThrough the process of social construction, various social statuses, such as race, class, and gender, are given a deeper meaning than simply a category. In turn, these statuses begin having an effect on the groups they encompass, causing some groups to become dominate over others and shaping the hierarchy of their society. Once established, these statuses begin to intertwine and influence one another, along with space and time, which is called intersections. These intersections work together to further

Essay about Taking a Brief Look at Human Trafficking

Trafficking in persons is a serious crime and a grave violation of human rights. Every year, thousands of men, women and children fall into human trafficking. It is said that 12.3 million people are trafficked worldwide. On average, only 1 person is convicted for every 800 trafficking cases worldwide (All material  © 2014). Human Trafficking is the illegal trade of human beings for commercial sexual exploitation or forced labor. During the medieval times human trafficking was introduced to the world, Anyone could have been a victim. Most of the victims are undocumented or were illegally residing in the US. That doesn’t exclude US citizens from becoming victims. The reason attackers went for undocumented citizens were because no one will go†¦show more content†¦This involves prostitution, pornography, and erotic entertainment. Human trafficking is much different than sexual assault, molestation and rape. Sex trafficking involves â€Å"Commercial sex† which the Federal Trafficking Victims Protection Act defines as the giving or receiving of anything of value to anyone in exchange for sex. Sex traffickers mostly target women and younger girls but it can also include boys Sex traffickers frequently target vulnerable people with histories of abuse and use violence, threats, lies, false promises, and\or other forms of control and manipulation to keep victims involved in the sex industry. These children usually come from homes where they have been abused or families that have abandoned them. They often get the young girls to fall into prostitution to support themselves financially or to get the things they fell they need or want such as drugs. Most places that use sex trafficking are hostess clubs, online escort services, strip clubs, and fake massage businesses. Another form of Human Trafficking is forced labour, also known as â€Å"Sweat Shops†. Forced labor is a practice of brutal labor exacted by a state or by agencies of a state, other than as a punishment for a criminal offence. This is common in French, German, Belgian, Portuguese and Spanish colonies in Africa. Children below the age of 18 years represent an estimated 26% of all forced labor victims. Modern-day slaves faceShow MoreRelatedNo More Sex Trafficking?1689 Words   |  7 PagesMore Sex Trafficking Human sex trafficking is an illegal trade that is steadily increasing in the United States. In particular, human trafficking starts with young children. Around the world today, 5.5 million children are victims of trafficking (Bales, Free the Slave). Young children become victims to sex trafficking for many different reasons. How they enter into the system is one issue, but who is there to help them get out is a bigger issue? Children are forced into the sex trafficking systemRead MoreIllegal Immigrants : Illegal Immigration906 Words   |  4 Pagespeople. This issue of border security has become more prevalent with the upcoming election Illegal immigration is causing job loss to legal residents of the state because illegal immigrants are doing labor cheaper. Also, there is major drug and human trafficking occurring at the Texas-Mexico border. This topic is extremely important and needs to constantly be addressed. Although building a big wall may not stop all immigration, it is a st ep in the right way I believe. Recently there has been about 670Read MoreEssay On Why I Want To Be An Intern707 Words   |  3 PagesProsecutor’s Office, New Jersey’s busiest and largest prosecutor’s office. Though still an undergraduate, I was given the opportunity to write Motion to Suppress, Miranda, Wade and Post-Conviction Relief briefs on behalf of the State, dealing with complex 4th, 5th and 6th Amendment issues. My briefs were submitted, assessed and ruled upon by Superior Court judges in New Jersey. Politically, I worked on Senator Ted Cruz’s campaign for President, holding the position of Morristown Chairman. In the sameRead MoreGlobalization Has Become An Irresistible Trend2047 Words   |  9 PagesCarter suggested an idea that inspired me to look further into the nature of globalization, which is that we are seeing mostly the surfaces of the phenomenon, or the formal consequences that globalization brings about. Nonetheless, the formal con sequences are not affecting â€Å"two thirds of the people of the world.† I’m taking about the some elements of the economy, which are shadow and illegal, but are affecting directly the most vulnerable and weak human groups - women and children. The negative componentsRead MoreMexican Drug War Essay4075 Words   |  17 Pages2006, Mexico began to crack down on drug trafficking operations in union with the United States. Why all of the sudden? In regard to that question, my paper will include a history of events leading up to this sudden crack down on drug trafficking, from its start in the 1960’s until today. After the history of the drug war, I will discuss the main states involved like the United States and Mexico itself. Along with their main goal of eliminating drug trafficking all together, although it is a very highRead MoreEnergy Security And The United States1553 Words   |  7 Pagesmodel; Energy is used as a ‘tool’ to exercise national power; and the influence of China and Iran in the USSOUTHCOM AOR. A brief summary of the current ‘operational environment’ in USSOUTHCOM ’s AOR through the PMESII model paints a picture of energy concerns as it links some of these elements together. The impact one element has on another becomes apparent when you look at Energy as a tool to exercise power. †¢ Political-The majority of the countries are a republics (federal/centralized) withRead MoreThe City Of Vancouver Is World Renowned For Being A Beautiful1740 Words   |  7 Pagesa large amount of socially neglected and undesirable people living in the marginalized area. The following paper explores and focuses on the social impacts (internal and external) of the inhabitants of the DTES within the city of Vancouver, with a brief overview of the economic impacts. The DTES has been given the unfortunate designation of being the poorest and oldest neighbourhood in all of Canada. Currently, there is around sixteen thousand people living in the DTES (Boyd, 2008) and within thatRead MoreU.s. Illegal Immigration And The United States2232 Words   |  9 Pagespeople. In the nineteenth century, a large wave of immigrants to America came from Germany and Ireland. However, it was not until the late 1800’s that immigration was restricted. It was, in fact, referred to as â€Å"A true nation of immigrants† (Admin, â€Å"A Brief History of Illegal Immigration†). The first law ever passed in the U.S. that reshaped immigration policy and restricted it was the Chinese Exclusion Act of 1882, enacted in response to the large influx of Chinese immigrants seeking wealth from theRead MoreSwot Analysis Of Business Expansion Into China2596 Words   |  11 Pagesfeedback on the important impacts of doing business in China. The overview will ad dress the following categories: Geographic considerations, demographics, political system, economy, cultural issues, communication, transportation and technology, a brief overview of the military, transnational issues and labor considerations. China is situated in the eastern area of Asia between â€Å"North Korea and Vietnam, and is bordered by 4 waterways including the East China Sea, Korea Bay, Yellow Sea and South ChinaRead MoreDenton Treatment Services Treats Clients Of Opioid Addictions1954 Words   |  8 Pagesheavily populated with substance/drug trafficking was alarming and tragic because of the stigma associated with it as well as the problems that would occur. Death rates were substantial from the town the director was from and drug busts were consistent weekly. That was not a great feeling and comfort to know that those incidences were occurring from the director’s home town. With being knowledgeable about some of the factors that led to a demand in drug trafficking/use, that inspired to make a change

Gandhi Movie Analysis - 1085 Words

Plot Summary for Gandhi (1982) More at IMDbPro  » ad feedback In 1893, Gandhi is thrown off a South African train for being an Indian and traveling in a first class compartment. Gandhi realizes that the laws are biased against Indians and decides to start a non-violent protest campaign for the rights of all Indians in South Africa. After numerous arrests and the unwanted attention of the world, the government finally relents by recognizing rights for Indians, though not for the native blacks of South Africa. After this victory, Gandhi is invited back to India, where he is now considered something of a national hero. He is urged to take up the fight for Indias independence from the British Empire. Gandhi agrees, and mounts a non-violent†¦show more content†¦Written by gavin (gunmasterM@hotmail.com) The last fifty years of the life of Mahatma Gandhi leading to his assassination in 1948 is portrayed. In the late 1800s South Africa, then Indian-British attorney Mohandas K. Gandhi takes up the cause of fighting what he sees as racially discriminatory laws against colored people such as himself and other ethnic Indians. Being that South Africa is part of the British Empire, he is hoping that news of such in the British press will support his cause. Although violence is used against him by the authorities, his protests are only by peaceful means. Having made a name for himself as a motivator of peaceful action which he does not want confused with passivity, Gandhi returns to India in 1915, when he has now abandoned his western clothing for more basic self-made garb of shawls and loincloths. He is asked by prominent Indian figures of the day, such as Jawaharlal Nehru, Sardar Vallabhai Patel and Mohammad Ali Jinnah, to join the fight for Indian independence from the British, despite so me within that group believing Gandhis methods ineffective. Because of internal religious conflicts between the Hindus and minority Muslims among others, the British believe that an Indian self-government would lead to chaos, which to Gandhi is beside the point. But Gandhis ability to rally the troops is enough to strike fear in the British controlled authorities, who do whatever they feel they need to toShow MoreRelatedRichard Attenborough s Film Gandhi1098 Words   |  5 PagesAttenborough’s film Gandhi (1982) unveils the saga of the greatest Indian freedom fighter and political activist Mahatma Gandhi. Attenborough presents a realistic and chronological record of the events in Gandhi’s life related with Indian Independence Movement. He made Ben Kingsley, the popular British actor enacting the role of Gandhi. The film opens by showing the end of Gandhi, after being shot by a Hindu fanatic and his burial with thousands of people mourning. The burial scene of Gandhi i n the filmRead MoreMahatma Gandhi : The British Rule Of India2346 Words   |  10 PagesMohandas Karmchand Gandhi was born during the British rule in India on October 2, 1869. Gandhi in the year of 1888 was sent to England to pursue law, where he developed interest in the philosophy of nonviolence as expressed in the holy Bhagawad Gita, a scared text of Hindu scriptures. However after passing the bar, he found little accomplishment in his attempt to practice law in India, which is when he accepted a position in South Africa, where he assisted on a lawsuit. (Mohandas Gandhi, 2015) In SouthRead MoreEffective Leadership And The Leadership Essay1316 Words   |  6 Pagesgroup toward goal achievement.† In the movie, Mandela shows exemplary leadership qualities to unite the divided people of South Africa through Rugby and has proved as a transformational, charismatic and inspirational leader. In addition, this report will also analyze the leadership theories and demonstrate different styles of leadership Mandela implemented in the movie, which aided him to triumph what many other leaders have never accomplished. â€Æ' 2.0 Analysis: - 2.1. Scene 1: - Mandela Invites Pienaar:Read MoreEffective Leadership And The Leadership Essay1398 Words   |  6 Pagesanalyze the leadership theories and demonstrate different styles of leadership Nelson Mandela implemented in the movie â€Å"Invictus†. 2.0 Analysis: - 2.1. Scene 1: - Mandela Invites Pienaar: - Mandel invites Francois Pienaar, a white Afrikaner and South African (Springbok) Rugby team captain, at the government office and motivates him to win the 1995 Rugby World Cup. 2.1.1. Analysis Theory Integration: - Mandela invites Pienaar at the president office. The leadership of Pienaar was importantRead MoreA Movie Review on El Presidente1626 Words   |  7 Pagesunderstand Filipino, but then all of a sudden he understood it. That is just an example of the lack of continuity of the script. III. Direction The Director in this movie did a decent job of portraying the life of Emilio Aguinaldo. I said decent because I was quite disappointed with the way the movie played out. I expected so much from this movie, but in every scene, I don’t know if the director overlooked it, but I really am discontented with every scenes. IV. Cinematography The Cinematography wasRead MoreBayard Rustin And The Civil Rights Movement1338 Words   |  6 Pagesas well as LGBT rights later on in life. It is in high school, where he excelled in academia as well as sports, where Rustin first protested against racial segregation by refusing to sit on a balcony that was reserved for blacks only in the local movie theater. He also organized fellow athletes in his high school to protest segregated accommodation when they were in out of town trips. As a young man, Rustin attended Cheyney State Teachers College but later dropped out and went to live with his auntRead MoreThe Four Ps of Creativity2243 Words   |  9 Pagesaround creative beings and how these factors influence their final creative products. According to Mel Rhodes in his book An Analysis of Creativity (1961) these Four Ps; person, place, process and product are the underlying factors of creativity itself. By understanding how the 4 Ps work we are able to venturing into the life of a creative thinker and conduct and analysis of there creativity. In this case we will look at a German media artist, Tom Tykwer who has constru cted a variety of unique filmsRead More Money and Power Dont Bring Happiness Essay4147 Words   |  17 Pagesused as a country that has been industrializting quickly. The world values survey provides the unique opportunity to discover if industrialization is everything its cut out to be on the individual level related to happiness. Findings and Analysis In this first part of the study we find that there is little difference between the two sets of countries when the only indicator is happiness. In the developed countries there is a signifigantly larger number of people who are quite happy,Read MoreDoes Film Play An Important Role On The Way People Understand Religious Concepts?3925 Words   |  16 Pagesreligion is present. There are many religion-based movies made and these movies also receive a good response from the people. But, like a coin has two sides, similarly there are also negative effects of these. People also opposed to some parts of the movie made on it. But the main thing that they DO AFFECT the society. All this is included in this article. And not only religion but also other areas like culture, rituals, customs, traditions, family, etc is shown through movies and all these are alsoRead MoreOrganisation Study at Mathrubhumi Printing and Publishing Ltd11436 Words   |  46 PagesADMINISTRATION Of the Mahatma Gandhi University Submitted by NIKHIL K REG NO: 30295 Under the guidance of Major. PREMNATHAN MAY 2012 | DC School of Management and TechnologyPullikkanam, Vagamon, Idukki 685503Tel: 04869 – 248322, 248323 | DECLARATION I hereby declare that the report entitled ‘’Organizational Study of Mathrubhumi Printing and Publishing Co. Ltd, Calicut’’, submitted by me for the award of the degree of Master of Business Administration of the Mahatma Gandhi University, Kottayam

Performance Evaluation Process free essay sample

In the performance evaluation process, there are three major techniques to assessing an individual’s proficiency in the occupational workplace. They are Individual Evaluation Methods, Multiple-Person Evaluation Methods and Management by Objective. Each one of these focuses on different aspects of the evaluation process, but in the end, they all come up with near the same conclusion, job performance. 1 As defined in the book, performance management is the process by which executives, managers, and supervisors work to align employee performance with the firms’ goals. An effective performance management process has a precise definition of excellent performance, uses measurements of performance, and provides feedback to employees about their performance. Thus, it defines, measures, monitors, and gives feedback. Performance evaluation is a crucial part of a firm’s performance management process. 1 Reliability, Relevance, Sensitivity and Practicality are 4 characteristics that criterion should in order to be effective. These definitions can be defined loosely, however, to me they represent what a supervisors’ basis of evaluating be judged by. We will write a custom essay sample on Performance Evaluation Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reliability is one who is accurate, honest and dependable on achievement. Relevance is what is bearing upon or connected with the matter at hand; otherwise, it is what is pertinent. Sensitivity is just what it says, it is the state or quality if being sensitive, for example, the rater needs to consider the needs of the individual. And practicality is one who is pretty much sensible and refers to good judgment to make a decisive decision. There are different people within the organization, dependent upon the size and capacity of the corporation, to conduct the job performance evaluations and determine the result of each individual’s achievement. Whether it is done by peers, multiple supervisors, outside influences, people underneath, or even by self-evaluations the conclusion will be the same, but how you get to that point, everyone takes a different route. The organization that I am currently working for, the evaluations that we do are done by our department heads. Since I am a technician, I do not necessarily have much authority there, for obvious reasons. There are LPNs, then we have RNs, and above them are charge nurses, and the charge nurses are what you refer to in the business field as managers, or supervisors. After you have charge nurses you have the DRs and then come the department directors. The directors are usually nurses who have worked in the hospital field for some time and have some sort of management background. Like I mentioned earlier, the three major techniques to assessing an individuals’ performance can be broken down into subcategories. Individual Evaluation Methods can include graphic rating scale, forced choice, essay evaluation, critical incident technique, checklists and weighted checklists, behaviorally anchored rating scales and behavioral observation scales. Multiple-Person Evaluation Methods can include ranking, paired comparison and forced distribution. According to the book, Management by Objective is its’ own category. For the purpose of time and argument, I am not going not to go into depth about each and one of these styles of evaluation. It would make sense that the human resources department would perform the evaluations, but when you work in a business that employs over 1500 people, not only would it be a little hard for the HR department to conduct at least the once a year performance scopes, but also knowing which department they work and using that departments guidelines as a basis for their performance. Furthermore, the HR officer does not have a full understanding on what takes place in that specific department or how that employee is performing on a day to day basis. So, from what I was told, that is why they have the department directors perform the yearly assessments. My father actually used to be one. He was the Director of Pharmacy for almost 20 years, until he stepped down and became the Director of Chaplain Services, which has been almost 5 years doing that. Essay evaluation is the job performance evaluation that is conducted, at least in the department I work for. The reason being is that our department is small and it consists of about 2 RNs, 1 LPN, 3 Technicians, a Physician and sometimes another floating LPN, if we are lucky enough and busy enough. It doesn’t really take more than like an hour for our director to get through all of us, and especially being so small, she talks to us throughout the year anyway, so the yearly reviews are more like a recap of what we discussed throughout that past year.

Wesfarmers Limited Marketing Analysis and Operations

Question: Discuss about the Wesfarmers Limited Marketing Analysis and Operations. Answer: Introduction Wesfarmers limited started its operations in 1914 under the name of Western Australian Farmers cooperation. From its simple beginning as a farmers marketing association, the company has grown over the decades to one of the Australias largest company (Wesfarmers, 2017). The head quarters of the company are located in Western Australia. The company has diversified business operations that cover home improvement; supermarkets, convenience stores, hotels, liquor, office supplies, department stores and industrial division (energy, chemical fertilisers, safety products and coal) (Wesfarmers, 2017). Wesfarmers aims to offer stakeholders satisfactory returns by satisfying customer needs by offering professional service and competitive prices for goods and services as well as providing employees with a working environment that is fulfilling and safe, appreciating good performance and offering a platform for professional growth. In addition, the company contributes to growth of countries it operates in by carrying out its businesses efficiently and identifying expansion opportunities and protecting the environment and conducting business with honesty and integrity all the time (Wesfarmers, 2017). It is evident from Wesfarmers objective, the company focuses all it resources in offering products services that are competitive, professional and that are sensitive to the requirements and expectations of the recipient communities and countries. Wesfarmers being a company with diverse goods and services, it has its several brand names under it s umbrella. These are: Coles This retail outlet comprise of fresh food stores, liquor stores, gas stations and supermarkets. It has an online shopping portal for its customer in Australia and New Zealand. Kmart is a brand that specialises in retail of clothing, kids items and general merchandise. It also has a department specialising on automobile servicing. Chemical, energy and fertilisers department this department handles the manufacturing and distribution of specialty chemicals, energy and gas and fertilisers. The strategy of diversification employed by Wesfarmers gives the company a competitive edge due to the capacity of tapping disposable income in all key consumer sectors. 5C analysis According to Churchill and Iacobucci (2006) to create a reputable brand, an organisation has to invest in continually offering quality products and services and that is proven by time. Therefore, Wesfarmers has existed since 1914 giving a clear indication that it has only thrived due to continued customer support and trust. This confidence is because of the companys investment in making customer service convenient and the community development initiatives the company engages in (Biddle 2016). In addition, the company also emphasizes quality as well as performance and this is evident in the companys investment in workforce to make customer experience a remarkable one. According to (Wesfarmers, 2017) Wesfarmers has about 220000 employees making it one of the largest private sector employers. To add to the strengths of Wesfarmers, the company has an online sale platform that increases convenience for the customers who are busy at work. The wide range of products also gives the company a n advantage, as the prices vary to suit all types of customers. The company offers discounts and special offers that result in customers flocking the shops. The major weakness the company has is its low geographic presence. Being a conglomerate, has concentrated mostly in Australia narrowing the market experience. Being a leading company, Wesfarmers receives scrutiny for every critical decision made. The company can increase its market share by opening expanding business to more countries. This is because retail business is thriving worldwide because it is the final link between the producer and the consumer (Dwivedi et al. 2012). Standardisation of products and services across all outlets and brands can be a very good venture for Wesfarmers. This will guarantee customers same level quality of product and service regardless of the brand or location of the shop. The major threat the company faces competition with some specialised competitors offering products and services at the same or lower prices. There is also reduced demand and customer confidence due to downturn in economic levels. Customer The market segmentation of Wesfarmers broadly targets customers of all ages from middle and high-income families. This segment of customers prefer convenience shopping because they dont have time to move around different shops looking for goods and services. Therefore, Wesfarmers brands favour this category of shoppers. The online shopping services offered by the company also make many to prefer the company as they shop at the convenience of their homes or offices and have the merchandise delivered at the doorstep. The company has over 15,000 suppliers who feed the stores with products and raw materials used for the success of business (Wesfarmers, 2017). For any business to remain relevant in business and offer efficient services to customers, a healthy relationship with all stakeholders (suppliers, distributors and community) is of essence, Says Armstrong, Kotler, Harker and Brennan (2012). Wesfarmers strives to keep a mutual relationship with supplier to ensure supplies are of highest quality. Since Wesfarmers is a retailer, there is no need for distributors. This is because the company sells it merchandise directly to the end line customers The direct and main competitors for Wesfarmers include, Woolworths limited, Best and Less, Myers, hs Home and other businesses that deal with similar products. The indirect competitors of the business are other enterprises that compete for the same disposable income of the customers the company targets. According to Wesfarmers limited (2017) the companys profits dropped by 3.6% and operating cash flow by 11.2% in year 2016 due to drop in value of Australian dollar. However, the financial outlook of the company is not all bad as it maintained a strong credit rating during the financial year. The Australian government enacted a law seeking to bar established businesses from engaging in activities that discourage competition Richards, et al. (2012) and thus Wesfarmers has to come up with strategies to beat competition that will arise from new start-ups. Wesfarmers is at a social advantage, as Australian community prefer socially responsible companies (Wilson, et al. 2012). The company involves itself in community development initiatives as part of its corporate social responsibility (Wesfarmers, 2017). Considering that we are in a digital era, the company has adapted cashless payment systems and online shopping system that is favoured by many shoppers due to the convenience associated with the technological advancement. The organisation also is environmental friendly and has programs that promote environmental sustainability. Market research According to Jobber and Ellis-Chadwick (2012), market research is essential for any business whether a start-up or an established business. It gives vital information that aids in decision making regarding best strategies for a successful business. At Wesfarmers, market research takes place at various stages and in various forms. Surveys take place online portals for the online customers, at the shops by filing in anonymous questionnaires and by encouraging customers to make suggestions and deposit them at the suggestion box. This gives information on who the current customers are and what they like and what they want to be changed. To get information regarding changes expected in the business operations, the organisation ensures representation in all institutions that relate to its business and participate in all business fairs of sectors linked to its operations. A good relationship with stakeholders also helps, as the management gets information about any new occurrence that may affect the business way in advance (Wesfarmers, 2017). This channel is very important especially for technological improvement. The suppliers brief the company of new development very early giving the company an advantage of adopting latest technology before competitors. Market segment According to Cravens and Piercy (2006), marketing segmentation is the identification of a group of individuals who have similar characteristics that are useful in developing marketing strategies. Segmentation is important because it enables a company to customise goods and services to satisfy the needs of target customers better than the competitor (Cravens and Piercy 2006). An analysis of Wesfarmers indicates that the company has untapped market that has high potential if proper planning is done especially for supermarkets and apparel stores. Teenagers and young adults of ages between 16 and 25 is category that has very high shopping potential if targeted well. According to Jain and Haley (2009), this group love well known brands and are always looking for bargains and discounts. This group mostly shop out of peer influence and the desire to stand out so impulse buying is synonymous with them. Wesfarmers can strategise to put up shops in areas concentrated with this class of shoppers. This locations is a near universities and colleges or residential areas and tap this readily available cash. The grocery stores can also benefit from unexploited market by targeting low-income earners. This is viable because the low-income earners make the largest population of most economies Jobber and Ellis-Chadwick (2012) and groceries are a necessity. With affordable prices, this segment would comfortably choose to shop, hear. The company can open outlets in this areas and offer prices that are pocket friendly for the target customers. This in turn leads to a flow of customers hence getting increased profit due to high numbers of customers. Marketing mix Goi (2009) defines marketing mix as set of marking tools used by firms when developing marketing objectives for the target segment. The mix referred to as 4P (product, price, promotion and place). In order to reach out effectively to the proposed market segment, Wesfarmers need to consider the 4P marketing mix. It is important for the company to research about the products that are favoured by these categories of people. According to Goi (2009) a product is the good or service that satisfies customers needs. In order to attract the teenage and young adults to buy clothing and accessories at their stores, Wesfarmers Limited has to consider the style of the products on offer. This is because the products need to be age appropriate and acceptable to the target group (Armstrong Et.al 2012). The brand name is also very important as this category buy due to peer pressure and so is likely to buy brands that their friends vote. The packaging of the products should be appealing to this age group to encourage purchases. After-sale services and warranties on products encourage buying as the shoppers gain confident in the quality of the products. For the lower class grocery shoppers, the company best gain confidence from them by offering products and service that they commonly seek in a grocery store. The products should be of good quality and packaged hygienically and attractively. According to Goi (2009) price is the amount a customer is willing to pay for a product. This is the reason the cost of a commodity may vary from one shop to another and one location to another. Wesfarmers can adopt a pricing strategy for teenager and young adults group apparel and accessories section by doing a research to find out how much this category is willing to spend on various product ranges. When adopting prices it should put in mind different payment methods at the disposal of the targeted customer. In this case, young people love to flaunt with technology and thus introducing cashless and online shopping platform is rewarding to both parties (Hanson and Kalyanam 2007). This group love bargains. Therefore, price cuts and discounts appeals to them very much and should be a strategy to adopt when targeting them. As for the grocery stores for lower-class citizens, product pricing should consider the market rates in these areas. Available payment options should be a consideration. Discounts and special offers appeal the most to people on tight budgets (Birnik and Bowman 2007). Therefore, Wesfarmers should consider discounting of products and special offers occasionally. According to Armstrong Et.al (2012), promotion is defined as marketing communication. It incorporates advertising, public relations, sales promotion and direct marketing. It considers how to reach out, when to reach out, who to reach out and through what medium. In order to inform young people of existence of an apparel and accessory shop of choice, it is important to choose the right medium to convey the message. Today, young people get most of their information electronically. Therefore, it would only be wise to use internet media advertising service, television and radios to reach out to these people (Armelini and Villanueva 2011). In addition, billboards can convey the same information. The message customised to the taste of the target customers appeal the most. To market the grocery store television and radio channels as well as billboards can deliver the message effectively. The message directed to the target customers must have clear highlights on qualities that interest this group when shopping. Place is the either the physical location of a business or the channel used to deliver goods and services to the market (Armstrong Et.al 2012). When targeting young people to be customers of apparel and accessories, Wesfarmers should consider to strategically positioning their shop for accessibility by this target group (Jain and Haley 2009). The shop could be conveniently located near institutions of higher learning. These areas have a high concentration of young adults. The grocery stores should also be located in area that is accessible to low income earners if the strategy is to work. The fifth P to consider in marketing strategy planning is people. Sriram, Chintagunta and Neelamegham (2006) describe people as human actors that take part in service delivery. For both outlets, the company must ensure that employees portray the right image. Employees of the company should be friendly and professional at work. They must have the capacity to handle business matters efficiently and knowledgeable about the business. It is the responsibility of the management to make sure that new members of staff get training on all company operations. Conclusions Wesfarmers is one of Australias largest companies. It has increased its portfolio of business over the years in diverse fields. It aims at giving returns to shareholders by satisfying the customers first. The main strength of this company is its diversified brands on offer and the trust it has gained in over a century of service. However, the company faces a challenge from competitors who offer similar products at lower prices. The company has the potential for expansion to other countries. The drop in the value of the Australian dollar affected the companys profitability during 2016 financial year. However, the company can strategise to explore new markets in groceries and apparel and accessory sections. This will increase market shares and eventually profitability. To achieve this employing marketing mix to make clear strategies for new market entrance is essential. Bibliography Armelini, G. and Villanueva, J. (2011). Adding social media to the marketing mix. IESE insight, 9,29-36. Armstrong, G. Kotler, P., Harker, M., and Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Biddle, I. (2016). The Wesfarmers/Woolworths duopoly war: The Bunnings vs. Masters battle. Busidate, 24(3), 3. Birnik, A. and Bowman, C. (2007). Marketing mix standardization in multinational corporations: a review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Churchill, G. A. and Iacobucci, D. (2006). Marketing research: methodological foundations. New York: Dryden Press. Cravens, D. W. and Piercy, N. (2006). Strategic marketing (Vol. 7). New York: McGraw-Hill. Dwivedi, A., Merrilees, B., Miller, D. and Herington, C. (2012). 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